Moldova

Introduction

TV MR MLD started delivering peoplemeter data in January 2004 with 150 households in Chisinau.
Since September 2013 the panel consists of 365 national households representing urban, rural and capital city homes.
According to the statistics of online operating systems, our system guarantees minimum errors due to minor human intervention.


TAM Overview

Population of Moldova:

3.413.078

Panel Size:

365 households

First data production:

January 1, 2004


The Panel

Peoplemeters installed:

480

Universe:

3.158.422 (individuals aged 4+ representing urban and rural population)

Data monitored:

Terrestrial, cable, digital, satellite and VCR/DVD viewing

Data retrieval via:

Telephone lines, Internet


Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet


Clients

 

TV Stations:

THT_bravo, Canal 2, Acasa in Moldova, Canal 3, CTC, Moldova 1, N4, Prime, Pro TV, Publika TV, Ren TV, RTR-Moldova, RU_TV Moldova, Sony_SET, TV7_HTB, Realitatea TV.

Advertising Agencies:

AMM, Target Group Wordwide (MediaEdge CIA, MAXUS Global), Magic Promo (Havas Media), Angel-S, APR OM Grup, Brandson, Efect Media, Eficient Media (ZO) / Urban Post / Intramedia, Mindshare (Maximize) / Mediacom (Indigo Grup), Media Perfect, Priormedia, ROI Media/M@y Media, Serad Plus, SCG.

Media Buyers:

Alkasar, Casa Media, Nova TV

Others:

Orange, Moldcell


Contact

TV MR MLD
Tighina, 65, III Floor
MD-2001 Chisinau, Moldova
Phone: +373 22 507-700 Fax: +373 22 507-707
E-mail: maya.voronetskaya@agb.md

Managing Director: Lozovanu-Balan Liuba
Client Service Manager: Maya Voronetskaya