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Moldova

Introduction

TV MR MLD started delivering peoplemeter data in January 2004 with 150 households in Chisinau.
Since September 2005 the panel consists of 300 national households representing urban, rural and capital city homes.
According to the statistics of online operating systems, our system guarantees minimum errors due to minor human intervention.


TAM Overview

Population of Moldova:

3.063.972

Panel Size:

300 households

First data production:

January 1, 2004


The Panel

 

Peoplemeters installed:

321

Universe:

3.063.972 (individuals aged 4+ representing urban and rural population)

Data monitored:

air and cable viewing

Data retrieval via:

Telephone lines


Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet


Clients

 

TV Stations:

Sony_SET, N4, RU_TV Moldova, Muz-TV, EU_ TV, 2Plus, RTR-Planeta, Prime, CTC, NIT, TV7_HTB, THT, Jurnal TV, Publica TV, First Music (One Music), Moldova 1, Pro TV.

Advertising Agencies:

AMM, Adventa Initiative Lowe / Universal Worldwide, Angel-S, Baster Media, Brandson, Efect Media, Eficient Media (ZO) / Urban Post, Enreco Plus, Insight Advertising, Maximize, Media Perfect, Priormedia, Serad Plus, SM-ART Media, Target Group Worldwide, Video Service, Aprom Group.

Media Buyers:

Alkasar, Casa Media, Nova TV.


Contact

TV MR MLD
Tighina, 65, III Floor
MD-2001 Chisinau, Moldova
Phone: +373 22 507-700 Fax: +373 22 507-707
E-mail: office@agb.md

Managing Director: Lozovanu-Balan Liuba
Client Service Manager: Buciuc Natalia

 

 

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