Georgia

Introduction

TV audience measurement panel in Georgia consists of 450 households, which are distributed among 200 households in Tbilisi and 250 households in regional cities (Kutaisi, Batumi, Rustavi, Gori, Zugdidi, Poti).

TV MR GE started delivering peoplemeter data in January 2005 with 150 households in Tbilisi.
By the 1st of July, 2005 the panel had grown to 300 households nationally, with 180 households in Tbilisi and 120 in 6 major cities with population 45.000+.

The next panel expansion occured in January 2011, up to 330 households nationally: 190 households in Tbilisi and 140 in 6 major cities with a population of 45.000+.

The first international Audit was conducted by Dr. Ugur Cagli in August 2005, which concluded that: “…the Georgian TAM, conducted by AGB Georgia with the collaboration of other local research partners and bodies is fully satisfactory by the internationally accepted standards of research and therefore valid.”

The last independent international audit was conducted by the UK based auditor Helen Harrison & Company, in February-May 2013. The auditor confirmed that the methodology used by TV MR GE complies with recognized international best practice in accordance with GGTAM (Global Guidelines for Television Audience Measurement) guidelines and that TV MR GE carries out TAM (Television Audience Measurement) service with the declared international methodology.


TAM Overview

Population of Georgia:

3.713.700

Panel Size:

450 households

First data production:

January 1, 2005


The Panel

 

Peoplemeters installed:

650

Universe:

1.529.180 (individuals aged 4+ representing urban population)

Data monitored:

Digital Terrestrial, cable, digital, IP, satellite and VCR/DVD viewing

Data retrieval via:

Telephone lines, GPRS

TV Stations measured:

Ajara TV, Channel 1, Channel 2, Comedy Channel, GDS TV, Imedi, Kavkasia, Marao, Maestro, Music Box, Rustavi 2, TV Pirveli.


Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet


Clients

 

TV Stations:

Comedy Channel, Kavkasia, Marao, Music Box, Rustavi 2, Tabula TV, TV Pirveli.

Advertising Agencies and Media Buyers:

AD Corporation, Better Fly, Creator, Delta Media, Georgia Media Exchange, Havas Media Georgia, Inter Media Plus, MCA Georgia, Panorama, Pro Media, Publicis, Sky Media, Spot Media, TBC-TV, TV International, TV Line.


Contact

TV MR GE
16, Vazha-Pshavela Ave, IX Floor
0160, Tbilisi, Georgia
Phone: +995-32-238-08-62 Fax: +995-32-238-08-20
E-mail: info@nielsen.ge Internet: www.tvmr.ge

Managing Director : Nino Gogoladze
Marketing Manager: Ina Pirtskhalaishvili
Client Service Manager : Mariam Dzodzuashvili