Introduction
TV MR GE started delivering peoplemeter data in January 2005 with 150 households in Tbilisi.
By 1 July 2005 the panel had grown to 300 households nationally, with 180 households in Tbilisi and 120 in 6 major cities with population 45.000+.
The next panel expansion occured in January 2011 with the total now up to 330 households natioanlly and today the panel represents 190 households in Tbilisi and 140 in 6 major cities with a poulation of 45.000+.
The first international Audit was conducted by Dr. Ugur Cagli in August 2005, which concluded that: “…the Georgian TAM,
conducted by AGB Georgia with the collaboration of other local research partners and bodies is fully satisfactory by the
internationally accepted standards of research and therefore valid.”
TAM Overview
Population of Georgia: |
4.585.700 |
Panel Size: |
330 households |
First data production: |
January 1, 2005 |
The Panel |
|
Peoplemeters installed: |
400 |
Universe: |
1.593.547 (individuals aged 4+ representing urban population) |
Data monitored: |
Terrestrial, cable, digital and VCR viewing |
Data retrieval via: |
Telephone lines |
TV Stations measured: |
1 Stereo, Adjara, Channel 1, Enki-Benki, Evrika, Imedi, Kavkasia, Maestro, Mze, Real TV, Region TV, Rustavi 2, Sakartvelo, TV Music Box |
Products and Services |
|
Databases: |
Programs & Breaks, Spots |
Software Packages: |
Arianna |
Services: |
Consultancy, special reports and trainings |
Data delivery: |
Internet |
Clients |
|
TV Stations: |
1 Stereo, Channel 1, Enki-Benki, Imedi, Maestro, Mze, Music Box, Real TV, Rustavi 2, Sakartvelo |
Advertising Agencies and Media Buyers: |
10&Company, AD Corporation, Better Fly, Creator, Delta Media, General Media, Georgia Media Exchange, Magi Style Media, MCA Georgia, Media Art,
MPG Georgia, MSG, Publicis Hepta, Sky Marketing, TBC-TV, TV International,
Universal McCann Georgia. |
Others: |
Parliament of Georgia |
Contact
TV MR GE
16, Vazha-Pshavela Ave, IX Floor
0160, Tbilisi, Georgia
Phone: +995-32-238-08-62 Fax: +995-32-238-08-20
E-mail: agb@agbnielsen.ge Internet: www.agb.ge
Managing Director : Nino Gogoladze
Marketing Manager: Ina Pirtskhalaishvili
Client Service Manager : Tamara Buiglishvili
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