Sekilas TAM
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Populasi:
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233 juta
Populasi TV (dalam cakupan area survey): 49 juta
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Populasi TV:
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49.525.100 (Umur 5+ untuk 10 Kota)
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Jumlah Panel:
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2.123 (terrestrial) + 150 (TV berbayar) = 2.273 rumah tangga
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Data yang Dimonitor:
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Terrestrial, TV Berbayar
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Metode Pengumpulan Data:
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100% Online
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Database:
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Viewing, Demographic, Programs, Breaks and Ad Spots
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Paket Software:
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Arianna
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Jenis Layanan:
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TAM
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Metode Pengiriman Data:
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Magnetic Media (CD), FTP
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Klien Utama
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ANTV, Disney, Global TV, Indovision, Indosiar, Metro TV, Nusantara TV, O Channel, RCTI, SCTV, Space Toon, Sun TV, TPI, Trans 7, Trans TV, TVOne, VOA
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Agensi Iklan dan Media:
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Activate, Advantage, Artek, Asatsu, Avicom,
Carat, Crossmedia, CS Media,DDB, Dentsu, Dwisapta, Fortune, Fremantle, Go Ad,
Grey, Group M, ILS, Initiative, Inspire, Interact, JCK, Kaswall Dinamika,
Matari, Maxus, Megapro, Merah Putih, OMD, Optima Media Dinamika, Quantum (Pratama
& FCB), Starcom,Tempo Pro, The Agency, WPP, Zenith Optimedia.
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Pengiklan:
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Nutrifood.
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Lainnya:
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CBN, MD Entertainment , Sejati
Pro, Sinemart.
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