What we do

As our mission states, our task is to establish a common currency used by TV Stations, Media Planners and Advertisers for their advertising transactions.

What does this mean?

Nielsen TV Audience Measurement has been established to determine the viewing behaviour of the Australian metropolitan TV audience and thereby establish a 'rating' for each minute of broadcast time. This 'rating' becomes the currency that facilitates the purchase and sale of TV broadcast time.

How is this done?

In general terms, we survey a group of households in every capital city of Australia about their television viewing habits.

We do this by connecting a 'Peoplemeter' to their TV. A Peoplemeter is a little black box that records the electronic transmission signal being received by the TV. It then stores this information ready for automatic retrieval by telephone early the following morning.

Once the information is retrieved, it is collated and then distributed to TV Networks and other users on a daily basis.

Please visit the System section on our Corporate Website to find out how our system works.