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TAM Overview
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Population
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2,022,547
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Panel Size
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400 households
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First Data Production
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Skopje: December 1st 2007, National Panel: June 25th 2008
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The Panel
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Peoplemeters installed
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560
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Universe
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1,905,796 (Individuals 4+ in TV Households)
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Data monitored
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Terrestrial, Cable, VCR/DVD and Guest viewing
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Data retrieval via
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Telephone lines, GSM modems
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Products And Services
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Databases
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Programs & Breaks, Spots
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Software Packages
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Arianna
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Services
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Consultancy and Training, Ad-Hoc Reports, Copy service
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Data delivery
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SmartUpdate
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Main Clients
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TV Stations
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Macedonian Radiotelevision MRT, A1, Sitel, Alsat M, ERA, Alfa, Kanal 5, Kanal 5+, Sky Net, A2
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Advertising Agencies and Media Buyers
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McCann Erickson, Idea Plus Communications, Publicis, Direct Media, New Moment, Grey, Media&Advertising, Media House, Art Ulica 26, MediaEdge:CIA
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Advertisers
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T-Mobile, T-Home, Saponia
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Others
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Broadcasting council of the Republic of Macedonia, FAN TV, Nielsen Global, GFK, HERA (Health Education and Research Association), IFM International Sport Analysen GmbH, NBC Universal, Sport + Markt AG, Open Society Institute, Ministry of Culture of Republic of Macedonia, Euromedia, TV Tera Bitola, TV Kiss Tetovo
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