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TAM Overview
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Population:
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7.498.001 (Serbia without Kosovo)
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Panel Size:
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880 households
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August 2002
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The Panel
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Peoplemeters installed:
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1.290
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Universe:
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7.047.630 (individuals aged 4+ in TV household, whole territory of Serbia without Kosovo)
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Data monitored:
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Digital/Analogue Terrestrial & Cable, VCR/DVD and guests viewing
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Data retrieval via:
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Telephone lines, GSM modems
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Products and Services
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Databases:
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Programs & Breaks, Spots
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Software Packages:
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Arianna
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Services:
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Software training, ad-hoc reports, Clipping service
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Data delivery:
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Internet, E-mail, CDs/DVDs, printed reports
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Main Clients
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Radio Televizija Srbije, TV Pink, FOX TV, TV B-92, TV Avala, Košava/Happy, MTV, RT Vojvodina, TV Studio B, TV Ultra, Fox International Channels, SITEL
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Advertising Agencies
and Media Buyers:
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Direct Media, Universal McCann, Media House, Zenith Optimedia, Media S
SMVG, Leo Burnett, Grey Worldwide, Mass Media, OMD Media, Green
Communications, Dotični, Ginger, Full House, Initiative Media, Media
Edge:cia, Nova Communications, Ogilvy & Mather
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Other clients:
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2 AM, A Firma, Buzz advertising, Color Press International, Communis, Context, Cosmolino, DDB Beograd, EBART, Forma Ideale, Fruvita, Grand Production, IFM Sports International, IPSOS, IREX, Kanal D, Kopernikus, Le Spot, Mascom Music Publishing, Media Centre Belgrade, media.com, MediaMetrie - EURODATA TV Worldwide, Mediana, Ministry Of Science and Technological Development, New Moment, Nielsen Global AdView, Reckitt Benckiser, Ringier, RTL, SBB, Studio Marketing JWT, Studio Moderna, TNS Sport, TV Kragujevac, TV Leskovac, TV Metropolis, TV Zona, VIP, Wrigley GmbH, Xtreme Information London
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