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TAM Overview
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Population:
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4,476,000 (excluding institutionalised)
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Panel Size:
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600 reporting homes
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1996
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The Panel
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Peoplemeters installed:
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1,098
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Universe:
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4,126,000 (individuals aged 4+ in TV households)
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Data monitored:
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Terrestrial (Irish & UK), Cab/Sat Analogue and Digital
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Data retrieval via:
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VAX system that contacts Meter via Modem by Telephone lines
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Products and Services
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Databases:
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Programmes, Daypart, Spots & Breaks
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Software Packages:
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Arianna, TV Advisor, X*Pert2
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Services:
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Consultancy and training, ad-hoc reports
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Data delivery:
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E-Mail, Online, CD’s, FTP Sites
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Main Clients
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RTÉ1, RTÉ2, TV3, 3e, TG4,
Sky One, Sky News, Sky Sports 1, Sky Sports 2, Sky Sports News
Channel 4, E4, E4+1, UTV, MTV, Nickelodeon, Nick Jr, Comedy Central, Comedy Central +1, Setanta Ireland, Living, Discovery, E! Entertainment
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Advertising Agencies
and Media Buyers:
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IAPI Agencies (Institute of Advertising Practitioners of Ireland), other agencies
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Others:
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Agencies based in UK, Audit companies (Ireland & UK), Government bodies, other data bureaux
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