Introduction

Nielsen TV Audience Measurement has been in Ireland since 1996 when it installed the first Active/Passive measurement technology for channel identification and increased the reporting panel from 400 to 600 households.

A second five year contract to provide television audience measurement services in Ireland from 1 September 2003 to 31 August 2008 was awarded in 2002. Under this contract, audio signatures were added to the Active/Passive metering technology and new client analysis software, TVDynamix, was introduced. During this time, Nielsen Tv Audience Measurement grew its subscribing channels from 11 to 20.

A new industry management structure, Television Audience Measurement (TAM) Ireland Ltd., was formed in 2007 to manage the process of measuring TV audiences on behalf of broadcasters and advertising agencies. Through TAM Ireland, a 2 year contract extension was secured from 1 September 2008 until 31 August 2010.

In October 2008, TAM Ireland awarded Nielsen TV Audience Measurement a further five year contract to supply television audience measurement for the Irish markets, from 1 September 2010 until 31August 2015.

Link to TAM Ireland online:  www.tamireland.ie