Nielsen Audience Measurement (Indonesia) has been providing media information and TV/Newspaper/Magazine/Radio services to media owners and the advertising industry since 1976 with Television Audience Measurement services started in 1991.
• 1976
Survey Research Indonesia (part of Survey Research Group)
• 1994
ACNielsen took over Survey Research Group and TAM business is part of media department in ACNielsen Indonesia.
• 2000
VNU became the corporate holding of ACNielsen and the media department become Nielsen Media Research under VNU Media Measurement & Information.
• 2005
Through the joint venture between VNU-MMI & AGB for Nielsen Media Research, “AGB-Nielsen Media Research (Indonesia)” starts its new legal entity for TAM in Indonesia.
• 2008
The Nielsen Company took 100% ownership of AGB Nielsen Media Research in November 2008. As part of its on-going alignment with parent The Nielsen Company, AGB Nielsen Media Research Indonesia has been re-branded as Nielsen Audience Measurement Indonesia.
Panel:
Indonesia TAM panel currently measures 2.423 TV households over 10 major cities (Greater Jakarta, Greater Surabaya, Bandung, Semarang, Medan, Makassar, Greater Yogyakarta, Palembang, Denpasar, and Banjarmasin). This main panel measures only terrestrial TV channel.
Separated from the main panel, in Jakarta there are also 300 households Pay TV panel.
Service:
Nielsen Audience Measurement focuses its business and services on TAM and other TV related surveys.
In the half
month
of Ramadhan (11-22 August 2010), number of TV viewer was up by 21% compared to
regular days to an estimated 7 million people.
Nielsen Watch: Seminar “Keep Your Consumers Close in Digital
World”
The
seminar presented digital media from several
points of views. Not only it delivered knowledge on consumer of three screens
in Indonesia, development of digital terrestrial TV, growth of internet and
cellular phones, and mobile advertising; but also it presented insight on media
planning and creative campaign in digital world.
TAM AROUND THE GLOBE
How
People Watch: Global Nielsen Consumer Report
Globa
lly, 90% of online consumers use their in-home television at least once per
month. Penetration of TV was lowest in Europe.
Spain’s
victory on the Netherlands in the 2010 World Cup final, was watched by 2.4
million television viewers of two official broadcasters in 10 markets in
Indonesia.
Viewing
on Children Edutainment Increases 18%
In
July (1-21 July), there has been 5% increase in children program supply in
national TV stations. Children’s (5-14 years old) time spent watching on
children program has also risen 17% to 9 hours 39 minutes
In general, World Cup’s group
stage matches watched by an average of 2.2 million people every day, or
approximately 25.2% of total TV viewers during the matches broadcast.
Celebrity Scandal Increases Men’s Viewing
on Infotainment to 21%
The average number of adult
male (above 20 years) on Infotainment program in June rose 21% to 198 thousand
people compared to May.
TAM AROUND THE GLOBE
TV still
commands a big 97.5% share - something isn't likely to change anytime soon.
50% of Consumers in Indonesia will follow Football
World Cup 2010
Indonesians declares
themselves the most avid followers of football with more than half (54%) saying
they are fans of the game, followed by Vietnamese (52%) and Indians (47%).
Key Product Categories during World Cup expect to see
growth during the weeks
World Cup does not
only mean football and games, it also means money. in Indonesia, categories
like snack, soft drink, peanuts, cigarettes, and energy drink will enjoy more
sales.
FMCG Sales Grow 8% in First Quarter 2010
Another good news from the market,
after a healthy growth in advertising spending, FMCG sales also shows a good 8%
growth in the first quarter 2010 compare to the same period last year.
Badminton National Team Grabbed TV Viewers’ Attention
Thomas & Uber
Cup’s viewing trend tended to increase from the first match until Uber Cup
semifinal, where the semifinal’s gained the highest viewer.
If you
think soap opera (sinetron) or reality show are still the typical programs most
watched in television, you may now think again. Recently, comedy show has been
a new ‘must-watched’ TV show.
TV
Ad: To be watched or not?
During the last four years (2006-2009), the
total duration of television advertisement rises from 15,106 to 17,259 hours in
11 national TV stations, or about 18% of the total broadcast hours.
AGB
Nielsen Media Research Announces Name Change
AGB Nielsen
Media Research announces that as part of its on-going alignment with parent The
Nielsen Company, all local country operations have been re-branded.
As
the age number increases, it seems that watching TV becomes a habit of spending
leisure time. Compared to children and teenagers, the elderly
seems to dominate TV viewing.
Where do TV
Viewers Go?
The decline of
TV viewing may be caused by the viewers’ transition to other media, such as the
Internet, pay TV, or other entertainment activities, such as going to the
cinema, shopping malls, etc.
News Catches
More Viewers in March
Parliament
plenary session related to Century Bank case and the shooting of the suspected
terrorists, Dulmatin are some of those who helped boost the viewing of news
programs.
Get Updated Daily to be
Ahead of Your Business with DARRA
DARRA provides All
Campaigns,New Daily Ad or New Program information on the
web.
News
programs are mostly watched by male aged over 40 years of upper class. While sinetron
programs are generally seen by female aged over 30 years of middle to lower
class.
Verdict against Antasari Increases News
Viewer
During
the day, the news channels’ potential audience in all viewers’ segment was much
higher than the previous day, especially between 9
am to 5 pm.
Local Channels Play Calmly
In
2010, we report 31 local TV stations in 10 major cities in Indonesia which viewerships have already been able
to be analyzed.
Daily Ad: Get It Quick!
Either Daily
Campaign/Commercial Reach or New
Daily Ad is now available on web. You can have report on all campaigns
or new campaigns only daily.
Once, Unyil was a very famous character among Indonesian children and apparently he is still now. With creativity, Unyil transforms into character who conforms to modernity through Laptop Si Unyil.
It's News Time! Century Case Raises Viewing on Special News
During 2nd half of 2009, special news programs have became rising star in terms of boosting number of news audiences (upper class male 40+). This month, especially in the segment of news viewers, special news programs' share on national TV is 12.6% (up 3%).
Nielsen Honored with Engineering Emmy® Award
The Nielsen Company was awarded an Engineering Emmy® Award for its Audience Measurement Technology system by The National Academy of Television Arts and Sciences (NATAS) on January 8, 2010 in New York.
After the fasting month with increased TV viewing, Idul Fitri saw a declining trend. Mudik tradition seems to influence TV viewing.
The More the Merrier in Ramadan
Ramadan (August 22-September 19) has brought more eyeballs to TV, particularly at dawn when people started their fasting day. TV viewers rose nearly 10 times at sahur time.
Arianna 8.1 is Released!
Upcoming Event: Workshop "Between Your Brand and TV Viewers: Understanding and Using TV Rating"
Ramadhan has changed TV viewing habit slightly. During the fasting month, more people watched TV during wee hours, but less during prime time.
Terrorist Down, News Ratings Up
Again, news programs attracted audience successfully when the ambush of the bombing perpetrator who was alleged Noordin M. Top in Temanggung (Central Java) in early August was brought on the air by several TV stations.
Television & Intercultural Communication
The advancement of communication technology does not make face-to-face communication unimportant, since this type of communication is the most perfect one yielding closeness and empathy among human beings.
Concerned viewers were still drawn to the news (hard news and special news) on national TV post-bomb blast at the JW Marriott and Ritz-Carlton, Jakarta on July 17.
Youth Viewers were Drawn to Michael Jackson's Funeral
The world was sadden by the death of the King of Pop Michael Jackson at the age of 50, including TV audience in Indonesia.
Socializing TV Debates
Debates among political candidates constitute a new tradition in our political arena.
FAQ on TAM
A Closer Look on Non-Classic Ad Rating
In the next version of Arianna, which is version 8.0, you will be able to analyze the non-classic ad under the Product Placement spot type.
Based on the results of the TV Audience Measurement, the number of news viewers (who are male aged above 40 years of upper socio-economic class which amounts to 1.7 million people in 10 major cities in Indonesia) on news stations (Metro TV and TVOne) increases 28% in the second quarter (April-June) to 23,000 people.
Reality Show Still Rocks!
Until May 2009, the trend of reality show has not deterred at all. If its popularity is considered from viewer numbers, then based on AGBNielsen, reality show is still more popular than sinetron which was the star in the past.
Language & TV Ideology
Essentially language by its very nature is neither objective nor neutral; instead, it contains personal, socio-cultural, or ideological elements, no matter how subtle the words of the language are.
On the Way to Non-Classic Ad Measurement
As advertising creativity develops further, AGBNielsen also tries to create and develop the measurement on any kinds of TV ads.
A2/M2 Three Screen Report
Americans may consume video on the “best screen available” yet consumers’ time with TV, Internet and Mobile video keeps on increasing.
TV viewers just can’t have enough of entertainment programs lately. Compared to April, in May, the average time spent watching entertainment programs (such as quiz, light entertainment, music, reality show, game show, etc.) increases 17%.
A Call for Better TV
In the beginning private television in our country contributed to what Hamelink (1983) calls cultural synchronization.
The number of viewers who watched news programs, either hard news, talk shows, or special news related to the election in 11 national channels increased, especially in the legislative Election Day (April 9).
Anticipating the 2009 Indonesian President Election on TV
The 2009 election of the Indonesian president will be fascinating to observe; it will be like a beautiful mosaic reflecting various shapes, colors, and shades.
Media is on Demand-But Content is Still King
Phones deliver TV programming. Computers enable phone calls. Televisions serve as gaming arcades. Consumers access video wherever and whenever they can. But TV still dominates.
Top Tens and Trends: Television and Movie
TAM Around the Globe
Most Watched Brand in March
Seminar: Bringing the Best Return from TV as a Mediun of Advertising, May 12, 2009
Many TV advertising transactions use CPRP as the ‘currency’ for negotiation and delivery. For many years, also in many countries, CPRP is considered to be the ideal tool for simplifying complicated transactions.
Three-screen Circus: Redefining Asian TV Viewing in a Digital World by Malcolm Spry
A few years ago, life was relatively easy for a television audience measurement company. Viewing essentially took place in the home. The meter technology required to record in-home viewing was therefore not particularly complex or demanding.
Gossip shows, no doubt, attract female viewers. “Have you heard?” or “Is it true?” are the questions they ask to confirm the hottest issues in celebrity world.
Labeling on TV Infotainment
The so-called Infotainment on Indonesian TV is a program portraying what Indonesian celebrities have said and done. Some are true, but others are not. Grapevine has become commonplace.
Arianna: Performance Index
Performance Index was fi rst introduced with the Arianna v.7.2’s launch. While Index analysis shows program’s effectiveness on
reaching certain target audience, Performance Index shows ad spot’s effectiveness.
Golden age (above 50 years old) viewer’s composition is not big compared to young adults, kids, or adults 30-39 years. However, in the first few weeks (1-17 January) of 2009, golden age viewers seemed to rule over TV viewership.
Obama Inauguration Drives TV Audience
The live program of inaugurating a new president of the United States, Barack Obama on 11 national TV about 12:00 at night (20/01) increased the average number of viewers in the late evening.
An Objective View of TV Rating
We’ve heard the term TV rating so many times. Some myths about TV rating were: "TV rating is a conspiracy between the rating institution and TV station", "TV rating fools the public", etc.
FAQ: Arianna version 7.4
Most Active Brand in December
Daily New Brand Reach & GRP
This report enables you to peek on a new brand's campaign activities, either it is yours or your competitors', in relation to the number of viewers.
Seventeen percent of TV broadcast hour is packed with news program. News program is one of the shows with longest broadcast time. The others are information program (24%) and entertainment program (22%).
How Does the Economic Melt Down Affected TV Viewership?
The economic downturn that started in the US has been becoming the global issue and suddenly has also been becoming the talk-of-the-town in the whole world including Indonesia. It seems that this global crisis has also affected Indonesian TV viewership, especially in the news genre.
Facts & Figures on Local TV in Makassar
TV Rating Drops, CPRP Picks Up
When the number of viewer decreases, reaching the right audience will become more challenging and therefore the cost for reaching audience will become more expensive.
Most Active Brand in November
Welcoming Arianna 7.4
High-Grade vs. High-Rated
Using Peer Review Assessment method, the research encompassed evaluation of educated persons towards TV programs’ quality, particularly the quality of high-rated programs in a certain period (August 31-September 6, 2008).
Real-life show on TV has been the new soap opera on the latest days. In October, the show’s broadcast hour increased as well as the time spent viewing on the show.
Does CPRP Truly Get More Expensive?
A big concern among industry players and data users nowadays is the declining TV Rating which seems to cause escalating CPRP (Cost per Rating Points).
Fact & Figures on Local TV in Semarang
More Active with Activity Pattern
Activity pattern is a kind of campaign mapping calendar. It is another useful tool from Arianna that enables users to create a visual report on advertising activity.
Most Active Brand in October
TAM Around the Globe
Data Usage Consent for Advertisement
On September 5, AGBNielsen organized a briefing about the usage of TV audience data for advertisement with BPP PPPI (Badan Pengawas Periklanan Persatuan Perusahaan Periklanan Indonesia) which was attended by TV Stations.
The first two weeks of Ramadhan (September 1-14, 2008) showed viewer increasing for approximately 20%.
The Effect of Beijing Olympics to TVRI's Channel Share
Besides the medals brought home by our athletes from the Beijing Olympics on 8 to 24 August, the Beijing Olympics programs broadcast on TVRI has also reported some good news.
Facts and Figures on Local TV in Surabaya
Marketing Event: Embracing the Future of TV Information
See the Beyond, Reach the Infinity, Seize the Future
On September 10, AGBNielsen held a marketing event to introduce the using of TV audience data which is supported by advanced technology to broadcasting and advertising industry.
Total audience is comprised with twenty one percent (21%) of young adult. Though quite big in percentage, they are not the real TV watchers as children or elder people.
Turn on the Box for Information
Do you prefer getting information to entertainment from TV? Or do you prefer the combination? "Just turn on your TV and get entertaining information from the box".
Fact & Figures on Local TV in Bandung
Myth busters #3: Agencies are only Interested on Top Rating Programs
Agencies are only interested on top rating programs. This myth grows time to time. It is not completely true. TV program as an advertising medium is not always chosen based on rating.
Most Active Brand in July
TAM around the Globe
A Day Without Television
How does it feel to have TV off at home considering TV has become a "can’t live without" thing in most people’s life?
TV audience measurement conducted by AGBNielsen in 10 cities noted that the live matches on TV had caught the attention of male above 20 years old of middle to upper class viewers (whose routine monthly basic household expenditure are above Rp 700,000,-).
Fact & Figures on Local TV in Jakarta
Myth busters #2: Low Rated Programs Don't Sell?
Some people said that high rated TV programs have bigger opportunity to get advertisement. On the other hand, programs with low rating (though considered to be of high quality) are alleged to get difficulty in attracting advertisers.
Most Active Brand on June
TAM Around the Globe
Measuring Audience On-the-Go
Based on BARB UK research in 2006 across UK, one of the most advanced TV market in the world, this out of home (OOH) viewing represents around 8% of total viewing, while in home viewing is still shown to be dominant (86%).
Communication & Education Seminar on TAMN: Fly to Banjarmasin
During January-24 May 2008, teens aged 15-19 makes up 11 percent of total TV viewers, and most of them are female.
When National Celebration Took Place in All Channels
Long after TV-pool was missing from TV stations, on May 20, people were served with special program 100 Tahun Kebangkitan Nasional, in celebrating a century-old national awakening in all TV stations.
Myth busters:
Why do quality programs gain low ratings?
A few days back, some newspapers raised an issue on television programs that is considered to be good quality but get poor ratings and a low share of viewers.
Most Active Brand in May
TAM Around the Globe
Communication & Education Seminar on TAM: Jakarta, Once Again
How should we trust a research result? Can it be taken for granted? These questions initiated the Communication and Education Seminar organized by AGB Nielsen on May 27 in Jakarta.
Music program is the fourth most broadcasted program after hard news, drama series and drama movies.
Action Movie is More Eye-Catching to Upper Class Viewers
While most viewers in Greater Jakarta are now into music programs and sport matches, those top 3% people in Greater Jakarta generally opt for foreign movies.
TAM Around The Globe
Comparative Spot Analysis: Compare My Spots to Yours during the Break
Advertisers do not want to dilute their message by appearing in the same breaks as their competitors.
Most Active Brand in April
Arianna version 7.2
In line with AGB Nielsen commitment to continually provide technological upgrades to meet market demands, soon Arianna version 7.2 will be released.
New Demographic Analysis
Following the release of Arianna version 7.2, there are additional demographic analyses that will be provided to enrich analysis needs.
Communication & Education Seminar on TAM: Rally to Bali
Denpasar was the ninth city where the seminar took place on Thursday, April 24th, 2008.
Twenty one percent of TV viewers are children aged 5-14 years old based on AGB Nielsen’s survey in 10 cities. The quantity is quite big compared to the other target audiences.
Watch Local TV in Makassar and Banjarmasin
Who Wins Loyal Viewers?
Are the viewers of segmented channel (i.e. news channel, youngster channel) more loyal than the viewers of mass channel with various programs offered? The result from TV Audience Measurement seems to confirm it.
Performance Index: How Effective the Spots Are?
Index analysis shows program’s effectiveness on reaching certain target audience. It gives evaluation whether the performance (in terms of GRP) of a certain spot or group of spots is aligned, above, or below the average performance.
Most Active Brand on March
Communication & Education Seminar on TAM: Semarang & Yogyakarta Joined the Seminar Rally
Last March, AGB Nielsen continued its one day seminar on TV Audience Measurement (TAM) in Semarang and Yogyakarta. In Semarang, the seminar was held in cooperation with a local production house.
Compared to the other socio economic classes, the middle class (SES C), with monthly basic household expenditure between Rp 700,000 – Rp 1,500,000, constitutes the biggest proportion (around 50%).
What’s on Valentine’s Day?
Based on weekly viewership in 10 cities with 42,645,497 individuals TV population, potential audience on prime time, which was 13.3 million on Chinese New Year, rose 4.4% on Valentine’s Day.
Some Facts & Figures about Local TV in ...
Medan is watched mostly by female, youngsters (5-19 years old) and adults (30-39 years old).
Palembang is watched by male, teenagers (15-19 years old) and adults (30-39 and above 50 years old).
What’s the Fuss about Qualitative Rating?
Some people blame rating for the mushrooming of foolish TV programs.
News and information of the late former president Soeharto which was broadcasted on almost all national TV stations on Sunday noon (January 27, 2008), followed by military funeral coverage on the next day caused a rise in the number of TV audience.
Local Programs Attract Different Segments in Semarang & Yogyakarta
Though located near by, Semarang and Yogyakarta differ in their viewing habits. Let’s take a closer look.
Telebus Survey Wave 5: Too Much Fantasy in Teen Sinetrons
40.1% respondents urged TV stations to show less sinetrons.
Step by Step Task Scheduler
Task Scheduler is a module in Arianna that allows you to save a lot of your analysis-running time.
Web Shop
Webshop is the AGB Nielsen Media Research’s online store.
Back Data in Arianna
Back data of 2001-2005 is available to be analyzed in Arianna.
Communication & Education Seminar on TAM: Jakarta, 1st Destination in 2008
Finally, it is time for Jakarta to have the opportunity to join AGBNielsen’s one day seminar on TV Audience Measurement (TAM).
Why do you think people turn their TV on? Is it for entertainment or information? Well, in fact it depends on the viewers’ profile. AGBNielsen’s TV Audience Measurements shows that high rating programs are not always dominated by sinetron, as assumed by most people.
Jakarta is Going Western, Bandung is Going Local
Unique. It could be the word for local TVs, particularly for their viewers and programs broadcast. Local TV in different cities will offer different programs, based on their own characteristic. This time, let’s take a look on local TV uniqueness in Jakarta and Bandung, neighboring cities with similar lifestyle.
Duplication & Exclusivity: To Watch or Not to Watch
Arianna has plenty of analysis tools to offer. One of them is Duplication and Exclusivity in the Viewing Behavior module which enables users to analyze duplication of viewing across individual or groups of programs/time bands. In the meantime, it also allows analysis of viewers who watched a program exclusively relative to another program, e.g. watched Program A but not Program B.
Marketing & Media Presentation 2007
Nielsen: One Voice
For the 31st time, Nielsen (ACNielsen, Nielsen Media Research and AGB Nielsen Media Research) held an annual Marketing & Media Presentation 2007, Nielsen: One Voice, in Shangri-La Hotel on last Thursday (29/11).
The broadcasting scene in Indonesia now is as tasty as the local food, as numerous as the number of islands, and as complex as the wedding ceremonies. It is especially tasty for investors, looking at healthy population growth and enticing advertising expenditure. With the current 10 key cities coverage, AGB Nielsen Media Research reports a total of 42 million TV viewers aged 5 years plus.
TV Growth Fragments the Audience
With the escalating growth of choices in terrestrial TV channels, audience can enjoy a lot more for free. The side-effect is predictable: fragmentation. TV stations now have to fight hard just to maintain audience share, and much harder to increase it.
Where is the Money?
It is quite fair to say that it is the advertisers who have to pay for free entertainment that viewers can enjoy from home. These advertisers are also faced with numerous channel choices, and decisions do not come as easy as channel zapping.
Dynamic Targets: Finding Non-Viewers among Viewers
Dynamic target is target audience defined based on viewing behavior. It is not only about viewers, but also non-viewers of a program, day part, or ad campaign.
Communicatin and Education Seminar on TAM
Next Destination: Medan and Surabaya
Following AGBNielsen Communication and Education Seminar on TV Audience Measurement (TAM) in the first three cities (Bandung, Palembang, and Makassar), Medan and Surabaya were the next destination. The event (25/10 in Medan and 13/11 in Surabaya) is supported by P3I (Persatuan Perusahaan Periklanan Indonesia), and both national and local TV stations. The objective of the seminar is to share knowledge about TAM and its practical uses in the industry.
Viewers' enthusiasm in watching TV is very amazing, particularly in Sahur time, during the first two weeks of Ramadhan. Based on AGB Nielsen Media Research daily rating in three cities (Jakarta, Surabaya, and Bandung) which represents 80% of TV population in 10 coverage areas, the number of audience in the first 12 days of Ramadhan (13-24 September) increase 25% compared to the regular period (1-12 September).
Looking at 5-year trends : As TV Population Grows, Total Rating Goes Down, Number of Spot Goes Up
As AGB Nielsen Media Research increases its survey coverage areas in the last five years (2003-2007), and followed by the increasing number of TV population in each city, total rating or percentage of audience who watch TV seems to gradually go down. Do these factors correlate?
Different City, Different Viewers
Local TVs do not only present different perspective to their viewers through its local contents. Still viewed as alternative viewing to national terrestrial stations, viewing pattern for local TV stations is quite different. Local TVs have their peak viewing in different day parts, while viewing on national TVs tend to be heavy during prime time (6 to 10 PM) only. In this edition, we will look at local TVs located outside Java (excluding Banjarmasin).
Run Modules Easier with Task Scheduler
Task Scheduler is one of Arianna’s facilities which enable user in processing module(s) automatically. It runs like the Director function in Mediasuite, but much better. Once the parameters are set, we can assign specified day of week or time for Arianna to run the analysis automatically.
TAM Certified Training for Public in 2008
In response to public demand for knowledge about TAM methodology and Arianna software application in the industry, AGB Nielsen will launch Certified TAM & Arianna Training Program in 2008. It is a Local Certification Training Program which will be held for 3 days for its training modules. The participant can be from TV Industry, Ad Agency, Production House, Advertiser, University student or Lecturer.
Finally, Mama Mia (Indosiar) went to the final round last Tuesday (11/09). However, we’re not going to talk about the winner of the show anyway. As an entertainment program that performing the imminence of mother and daughter, Mama Mia has become one of attractive shows, both for the mother and the daughter.
Surfing the Web and Watching TV in Your Hand
As of July 2007, the CTIA – a trade organization for the wireless telecommunications industry – reported that there were more than 239 million wireless subscriptions in the U.S. With big number subscribers of the technology, their manners on it are various. Who would have guessed that little more than 25 years later that watching video could be done anytime, anywhere in a device that sits in the palm of your hand?
New Services in Supporting the Industry
AGB Nielsen WAP
Related to cell phone usage as mobile device to access web anytime and anywhere, AGB Nielsen Media Research Indonesia has developed WAP technology in delivering TV viewing daily information for the industry.
Web Shop
Web Shop is another service that is developed to fulfill industry’s need. This virtual store provides data in standard and customized formats. Standard Report, for example are Viewing Report (report on channel share), Program Report (report on top program by channel), and TV Ad Report (report on advertisement).
TAM Excursion 2007 : Welcome to Taiwan
Back by popular demand, AGB Nielsen will conduct the 2nd TV Audience Measurement Study Excursion which will be held in Taiwan on October 31 to November 4, 2007. Why Taiwan? Taiwan is one of the most complicated markets around the region.
Looking Into the Future with FPO
Studies reveal that there is a need to forecast future ratings accurately, either from TV networks/sales houses that need a better way to sell airtime or advertising agencies that are penalized for not attaining objectives.
Brand Equity: A Syndicated Winning Brands Study for TV Stations
Branding is about creating differences, and Winning Brands is about measuring the differences. Winning Brands also provides answers to many brand management issues. Nielsen Winning Brand is a brand management tool that measures the effect of ALL marketing activity on brand equity.
FAQ about TV Audience Measurement
Daily Rating Covers 80% of TV Population
Since August 2007, TV Audience Measurement data user can get daily rating of three AGBNielsen Media Research survey areas. The daily rating of Jakarta, Bandung, and Surabaya has covered 80% of TV population.
AGBNielsen Executive High Tea
AGBNielsen held an Executive High Tea Gathering in Ritz-Carlton Hotel on September 4. More than 70 decision makers of TV stations, advertising agencies, and some advertisers had gathered together in this event.
Communication and Education Seminar on TAM: It’s Makassar Turn
AGBNielsen supports the industry with advanced technology in providing TV Audience Measurement (TAM). The available output from the measurement is sophisticated and far beyond merely rating. Analysts, data users and regular practitioners use these data to turn it into valuable information that help their corporate to perform excellent.
Prime Time is identified as the day part with the toughest competition. Being the slot with the highest number of potential viewers, Prime Time competition usually starts at 6 PM with most TV stations showing drama series. During Quarter 2 (April-June) 2007, programs which compete tightly at this Early Prime Time are Intan (RCTI), Cinderella (SCTV), and Si Entong (TPI).
Will Locs Survive Among the Dominating Nats?
During January-June 2007, local TV’s share among national TV is declining from 2.7% to 2.4% compared to the same period last year. According to AGB Nielsen Media Research survey in 10 cities among all people above 5 years old, compared to national TV’s share in the 1st semester of 2007, which is 97.6%, the local share only takes a tiny part of the cake. In such situation, will local TV be able to survive among the dominating national TVs?
Solo Viewing or Duo Viewing?
The new co-viewing module in Arianna offers a fresh insight for data diggers. Users now can investigate who is watching with whom in front of the TV set. Such information on co-viewing is valuable for many advertisers especially those targeting moms and kids.
Daily Rating Now Covers 3 Biggest Cities
Daily rating information which was introduced firstly for greater Jakarta market in March 2007, has now been expanded to cover Bandung and Surabaya. Daily data for Bandung was made available since mid July 2007 while for Surabaya since end of July 2007.
Pay TV Data is Now Available
With different audience characteristic toward terrestrial TV (Free-to-Air), information on Pay TV viewing will be very useful, either for FTA players, Pay TV industry players or the advertisers.
Nielsen Press Club: Keeping the Press Informed of the Latest Findings
Nielsen Press Club was formed in early 2003 and had been meeting regularly every 2 months. Each meeting is typically attended by 15-20 journalists from various media, i.e. magazines, newspapers, tabloids, internet, radios and TV stations.
Communication and Education Seminar on TAM
Since last June 2007, AGB Nielsen Media Research has organized Communication and Education Seminar on Television Audience Measurement (TAM). As part of the corporate social responsibility in sharing knowledge, this seminar intends to help develop TV industry into a more positive direction. The target audiences of this seminar are academics as well as industry players at local level which covers local TV stations and local media agencies. “Many people talk about TV Rating as if it is a generic term for common people. The fact is the opposite. Only a small percentage understand what TV rating stands for, its strengths and limitations,” commented Prof. Deddy Mulyana, a communication expert from University of Padjajaran, ...
Until now, sinetron is still a program with high viewing, both by its number of audience and by viewers’ time spent viewing. One seemingly everlasting theme is that of Betawi scene. Although the stories are about Betawi people, the viewers are not only those who live in Jakarta.
Visiting Local TV in Surabaya and Denpasar
As any other AGB Nielsen Media Research's survey area, local TVs can also be found in Surabaya and Denpasar. Local TVs broadcast in Surabaya are TVRI2, JTV, and Space Toon, while local TV in Denpasar is Bali TV.
How to Measure Viewer’s Loyalty?
How loyal are viewers to certain programs? Will high rating program have high level of loyalty too? Or is there no relation between the two? Based on period June 17-23, 2007, in all target audience, five top rating programs are Candy (7.9), Si Entong (7.9), FTV Kugapai Cintamu (7.6), Abu Nawas dari Betawi (7.5), and movie Anacondas the Hunt (7.2). In terms of viewer number, Candy and Si Entong gain the biggest audience with exactly the same rating among all people.
Seminar on TAM: Up-Close and Personal
The term "rating" is often generalized as program's success that determines TV station's survival. However, little is known about what rating stands for, what its limitations are, and how it is used by industry practitioners both in TV stations and media agencies. There is clearly a big knowledge gap especially between practitioners, academics and public in general in this area.
TAM Workshop in Shanghai
On June 19-22, 2007, the annual event 12th TAM (Television Audience Measurement) Workshop was held in Shanghai, China. The workshop was attended by 265 delegations from all AGB Nielsen countries. Indonesian delegations were represented by AGB Nielsen Media Research Indonesia, Asia Global Media (ANTV), MNC Corp. (Global TV and TPI), SCTV, and TRANS Corp.
The competition among national TVs has never slowed down. In fact, it gets hotter! A dynamic writhe of competition flare up among them lately. Based on AGB Nielsen Media Research TV Audience Measurement in 1-26 May among all target audiences, the Top 10 Program ranked by rating shows some movements. Although local program is still the king for our TV audience, local drama series (sinetron) are no longer dominant.
Myth: Rating Determines Program’s Lifecycle
Based on audience measurement on January-April 2007, there has been a decrease on the number of horror/mystery programs on TV. This phenomenon is exactly the opposite of assumption says that TV stations will only produce programs with high rating, regardless of the quality. On the contrary, educative children program has less attention because it relates to small rating. Is it true that rating is causing the mushrooming of low quality program because the only concern of TV station is profit, considering high rating program, which is said relates to low quality program, gets more spots?
Commercial Time Goes Up
Commercial clutter is increasing this year. According to audience measurement on January-April 2007 on 10 national channels, commercial time is increasing almost in all program types.
The Long Awaited Forecasting, Planning & Optimizing Module
FPO which stands for Forecasting, Planning & Optimizing module in Arianna v. 6.05 had been introduced in other Asian markets including Malaysia. A step ahead from other optimizer software in the market, Arianna FPO has been customized to suit the Indonesia market better by introducing capability to incorporate discounts, packages and bonus spots. Moreover, the rating figure produced is based on commercial rating, so users no longer have to create buffer to the overall media plan.
Admittedly, advertisement has contributed to the viability of commercial broadcasting industry. By contributing to the industry, advertisement tries to attract consumer awareness of certain product brands. The bigger the number of audience, the bigger is the chance for a certain product ad to be seen by its target audience. The more frequent the target audience sees the ad, the higher is the awareness, which in turn will lead the product to a bigger chance to be tried or bought. That is why new products usually go for programs with high rating, as it looks for reach and awareness.
Competition Among Local Channels In Semarang & Yogyakarta
Following last month’s article about the mushrooming of local TVs in many cities in Indonesia in the last few years, in this edition we turn to local viewers and also the local stations in Central Java (Semarang and Yogyakarta). Based on AGB Nielsen Media Research viewing data in the 1st quarter of 2007, the viewing pattern in both cities are similar, but Semarang has more viewers than Yogyakarta almost in any day parts. During morning to early prime time, viewers in Semarang are much higher than Yogyakarta. Meanwhile, the potential audience in Yogyakarta is slightly higher only on early prime time (6.45-8 PM).
Exclusive Reach vs. Loyalty: What’s the Difference?
When you meet Exclusive Reach (EXR) and Loyalty (new module available at premium cost for Arianna v. 6.05) in Arianna for your analysis, you might be confused about the difference. Both of them seem to refer to the same term, which is “stickiness”. Yes, they are in a way a measure of a program's or time band's "stickiness." However, they can offer different insights.
Sinetron is without question, the most important program for many TV stations and prime time is full of them. Some channels even still compete until midnight with sinetrons. With various sinetron programs, viewers have many choices. If they don’t like one story, then they can choose another. They can switch easily between two or more sinetrons at a time. Until now, apparently sinetrons are still the most watched program among other programs.
When Local Channels Compete in Local Battle Field
Since early 2000, local TV stations with local program content have brought some interesting changes onto the Indonesian broadcast industry. After more than 10 years being dominated by some national private TV stations and a public TV stations, viewers now have alternative programs to be watched on local TVs. Particularly in Jakarta and Bandung, there are eight TV stations which operate locally.
A Simple Simulation in Campaign Plan
Simulation is a module that allows users to simulate campaigns by applying modifications on a previously aired advertising campaign. It enables users to add (could be from other brands) or to delete spots from the campaign that they have ran. The performance simulation of the resulting virtual campaign will be useful in order to optimize future campaigns and advertising expenditure.
Arianna Customer Experience Survey
As you are aware every time Arianna is installed or upgraded you will be asked if you would like to take part in the “Customer Experience Survey”. Because the “Customer Experience Survey” provides us with very valuable feedback information on Arianna usage statistics, we would be very happy to have your participation in this on going survey.
It’sall about love on Valentine’s Day. Known as the day of love celebration, this western tradition is usually celebrated by younger generation and mostly among couples or lovers. On last Valentine’s week, broadcasters had also colored their program schedule with special programs for Valentine’s Day. Among those special programs are romance-comedy box office movies with stars ranging from Jennifer Lopez, Drew Barrymore, to Matthew McConaughey and Hugh Grant.
Is Commercial Break Restriction Really Needed?
The tension built-up in the fires, explosions and gun blasts scene is instantly gone when suddenly a beautiful girl with her black long shiny hair appears. The enjoyment of watching TV program is distracted because of the appearance of shampoo commercial. The next sentences may also be familiar among TV viewers: “Stay tune. We’ll be right back after these messages.” When viewers are brought up to this situation, their choices are limited to keep on watching the commercials, zapping to other channels, doing other things or simply turning off the TV. So, is there any necessity of commercial break restriction in order to maintain viewers of certain program? Who will become the priority, viewers or advertisers?
How Much Does It Cost to Reach My Target Audience?
Cost-Per-Thousand (CPM) And Cost-Per-Rating-Point (CPRP) are two methods of evaluating media efficiency. CPM is a ratio based on how much it costs to reach a thousand people, while CPRP is a ratio based on how much it costs to buy one rating point, or one percent of the TV population.
FPO Plans Campaign Accurately
Forecasting, Planning, and Optimization (FPO) analysis originated from the need to forecast future ratings accurately in order to help planning the future TV advertising placements in an optimum way. The industry needs a tool that can help TV networks/sales houses sell their airtime in a better way and help agencies to achieve campaign objectives and currently existing tools have not fully meet the requirements.
It’s Time for Daily Rating!
The television broadcast is one of the most dynamic industries. There are 10 terrestrial channels, covering close-to-national scale, and dozen of other local channels joining the battle arena. Within the tough and tight competition, “speed” is the key factor as players in this industry need earlier and faster information to support their decision making.
Daily rating service brings national broadcasters one step forward. Detail information of a certain program, which is usually can be obtained in 10 days maximum after broadcasted, now can be received on the day after. The daily rating technology enables the industry to monitor its program movement, include competitor’s program, more intensively and rapidly.
The Nielsen Company’s Guide to the Academy Awards 2007
Several Nielsen businesses – including Nielsen EDI, Nielsen SoundScan, Nielsen BookScan, Nielsen Media Research, Nielsen Monitor-Plus, Nielsen/NetRatings, Nielsen BuzzMetrics, and Scarborough Research – today released a wide range of consumer and media information illustrating the enormous impact that the Academy Awards has on the U.S.
AGB Nielsen conducts Telebus survey regularly in order to complement findings from TV Audience Mesurement’s people meter. The survey is conducted via phone, and in this third wave only covers greater Jakarta with 200 respondents aged 10+ during 24-26 November, 2006. The Telebus survey complements TAM findings in terms of finding reasons that cause certain change shown through TAM meters.
What is Gross Rating, Net Rating, & Commercial Rating?
Before we find out more about Gross Rating and Net Rating, it is better for us to know about rating itself. In the simplest form, rating indicates the number of people who watch a certain program within a certain day part. Program A, for example, gets 3% rating. This means as much as 3% of the total population aged 5+ who have access to TV within the coverage area, watch the program. If the survey is applied on a population with 1.000 individuals, and the program gets 3%, then it means that as many as 300 individuals watch the program.
Measuring Viewers Loyalty
It has been very common that watching TV is one of favorite activity to spend leisure time. If viewers like the programs, then the common assumption is that they will stay with the program or if it is a series, they will watch each of the episodes broadcast. It has been an intrigue to measure the loyalty of viewers to certain program or series.
Who is Watching with Whom?
Television is an electronic media with its mass trait. It is ‘mass’ not in terms of message deployment only, but also in consumption. A television set can be watched together with friends or the whole family, but can also be a date on Saturday night. Answering the need for a more comprehensive data, then analysis for concurrent viewing is developed. In Arianna 6 which will be soon released, this analysis is known as Co-Viewing analysis. This analysis is most beneficial when doing a media plan for kids products. Advertisers usually want to know whether kids and mums are present in front of TV together watching the shows.
TV + PC, Communications Technology Revolution
Today, the world is undergoing a communication revolution, where communication technology move forward to a more sophisticated period. Let’s imagine the closest communication technology to us, mobile phone. The speed technological advancement is so fast that mobile phones now have a lifecycle of less than two years.
Nielsen Begins Metering Mobile and Online Video
Along with this digital technology convergence, NIELSEN MEDIA RESEARCH who conducts TV Audience Measurement in the U.S has quietly begun installing Internet tracking software on the home computers of people in its TV ratings households. This method is also marking the first step in the development of a so-called "integration panel" measuring both traditional TV-based and online video content.
The Most Popular Movies in 2006 Are ...
By the end of 2006, several Nielsen media tracking businesses released a year-end look at the most popular media trends among Americans during 2006. This is the very first time the Nielsen company have released a compilation of “Top 10’s” for the Nielsen brands. Media trends that are monitored by Nielsen include television, movies, videos, music, mobile, internet, books, and advertising trends.
Arianna™ Lands in the United States
Nielsen Media Research, a business unit of The Nielsen Company, announced that it has released Arianna™, a software tool used to analyze ratings data in local markets, for the first time in the U.S. marketplace.
Thanks to the Global Disaster Recovery Site
AGB Nielsen Media Research based in Indonesia’s flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Revocery Site (GDRS) service.
AGB Nielsen Media Research based in Indonesia's flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Recovery Site (GDRS) service.
As the end of year 2006 approached, TV audiences were entertained by two annual awarding programs and an anniversary celebration program. RCTI televised Panasonic Awards for the tenth times, which was also aired concurrently by TPI and GTV in early December. A special celebration was also held by TRANS together with TV7 in the middle of December titled Penta 5 TRANS TV. Besides celebrating TRANS anniversary, this program also inaugurated the new name and logo of TV7, into TRANS 7. Towards end of December, IVM aired Malam Anugerah Piala Citra.
Arianna v. 6.0 New Features
In the beginning of 2007, Arianna races with industry’s needs of software that supports the performance of television audience analysis by continually improving its capabilities. In this quarter, AGB Nielsen Media Research launches the new version of Arianna, that is Arianna version 6.0.
The Rest of the World Has Gone Daily ... Are We Ready?
The TV industry is one of the most dynamic industries around the world. The closest comparison can be that of the stock exchange, where tradings are done by the minute, competition is neck-breaking and natural calamities can highly influence TV ratings. With 10 terrestrial stations covering close-to-national scale and dozens other local stations joining the arena, the situation has never been tougher. Therefore, information speed is key to aid decision making.
All About TV Audience Measurement
Indonesian Television Audience Measurement methodology is done based on global standard (GG TAM – Global Guidelines for Television Audience Measurement). GG TAM is designed by ARM (Audience Research Methods); a multi-disciplinary organization to collaborate European Broadcasting Union with 9 Broadcasting and Advertising organization, in which includes World Federation of Advertisers. GG TAM formulation consists of technical and reporting guidelines that ensure the data presented can be compared globally.
