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Introduction

Nielsen Audience Measurement (AGB Cyprus) began operating in September 1997 and produced its first official television audience measurement (TAM) data on 1 January 1998.

Nielsen Audience Measurement (Cyprus)ís panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at 375 households (981 peoplemeters installed, 1349 persons ages 4+) with a universe of 769,450 people.

Nielsen Audience Measurement (Cyprus) provides the TV and advertising industry with daily viewership data and expenditure figures. Analysis and Campaign Post Evaluation is done through Arianna, the world class proprietary analysis software.

Nielsen Audience Measurement (Cyprus) provides data and services to the following local and multinational agencies: Pandora/O&M, DDB Cyprus, DeLeMa/McCann Group, Telia&Pavla/BBDO, Marketway/Publicis, Gnomi Advertising, Ledra/Lowe, Success Advertising, Thompson Communications, Innovation/Leo Burnett, Contact Advertising, Partners/Y&R, Entelia/TBWA, Inc Saatchi/Saatchi, Komo Media Lab Ltd, UpSet Cyprus Ltd, Cyprus TV Radio Authority.

TV stations: ANT1, MEGA, SIGMA, CyBC and TV Plus