Introduction

Nielsen Audience Measurement (AGB Cyprus) began operating in September 1997 and produced its first official television audience measurement (TAM) data on 1 January 1998.

Nielsen Audience Measurement (Cyprus)’s panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at about 450 households (981 people meters installed, 1349 persons ages 4+) with a universe of 747,575 people.

Nielsen Audience Measurement (Cyprus) provides the TV and advertising industry with daily viewership data and expenditure figures. Analysis and Campaign Post Evaluation is done through Arianna, the world class proprietary analysis software.

Nielsen Audience Measurement (Cyprus) provides data and services to the following local and multinational agencies: Pandora/O&M, DDB Cyprus, DeLeMa/McCann Group, Telia&Pavla/BBDO, Marketway/Publicis, Gnomi Advertising, Ledra/Lowe, Success Advertising, Thompson Communications, Innovation/Leo Burnett, Contact Advertising, Partners/Y&R, Entelia/TBWA, Inc Saatchi/Saatchi, Fortune PromoSeven Ltd, Tomato Design Consultants, Komo Media Lab Ltd, Arc En Ciel Advertising Ltd, UpSet Cyprus Ltd, Cyprus TV Radio Authority, Creative Revolution Applied, Magna Global.

TV stations: ANT1, MEGA, SIGMA, CyBC and TV Plus