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TAM Overview

Population:

4.284.889

Panel Size:

810 households

First data production:

2003

The Panel

 

Peoplemeters installed:

1150


Universe:

4.090.004 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable, satellite and other viewing

Data retrieval via:

Telephone lines, IP, GSM

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy and training, ad-hoc reports, Copy service

Data delivery:

Smart Update

Main Clients

 

Major TV Stations:

Croatian Radiotelevision, RTL Televizija, Nova TV

Advertising Agencies
and Media Buyers:

Advans, Akter Public, Digitel Medijski Servisi, Direct Media, GRP Media Plan, McCann Erickson, Media Polis, Mediacom, OMG, Pro Media Publicum, Publicis, Real Media, UNEX, Vocor Media

Other clients:

Agency for Electronic Media, Cable Direct, Mediana, Reckitt Benckiser, Studio Moderna, Vipnet