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TAM Overview

Population:

4.437.460

Panel Size:

760 households

First data production:

2003

The Panel

 

Peoplemeters installed:

1086


Universe:

4.161.532 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable, satellite and VCR viewing

Data retrieval via:

Telephone lines

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy and training, ad-hoc reports, Copy service

Data delivery:

Smart Update

Main Clients

 

TV Stations:

Croatian Radiotelevision, RTL Televizija, Nova TV, TV Sljeme - Z1

Advertising Agencies
and Media Buyers:

Advans, Akter Public, Digitel Medijski Servisi, Doticni, Futura DDB, GRP-MEDIA, Mediacom, Imago, Mediaedge: CIA/TME, Media Publicum, Imelda / Ogilvy, Orlando Media, Publicis, Studio Marketing J.W. Thompson, TBWA Zagreb, Unex MPG, Universal McCann / McCann-Erickson, Real, OMG

Other clients:

IRM - Mediana, Mediametrie, MTV Adria, Reckitt Benckiser, T-Mobile Hrvatska, TV Prodaja, Video Produkcija Kregar, Freemantle, Raiffeisen Consulting, Vinkovačka Televizija, OTV, TetraPak, IFM