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Introduction

Nielsen TV Audience Measurement Australia (aka AGB Nielsen) is part of The Nielsen Company, the largest provider of television audience measurement (TAM) services in the world.

Nielsen TV Audience Measurement Australia was originally established in 1999 as AGB Nielsen Media Research, when the AGB Group was awarded a seven-year contract to conduct TAM in the five major Australian metropolitan markets from January 1 2001. Nielsen TV Audience Measurement Australia has since been awarded the contract to conduct and market TAM data for regional markets as of January 2003, and to report Subscription Television as of August 2003.

 In April 2007 OzTAM reappointed Nielsen TV Audience Measurement Australia (fka AGB Nielsen Media Research) as the supplier of TAM services for the Australian metropolitan markets. The seven year agreement commenced on 1 January 2008.

Today, Nielsen TV Audience Measurement Australia produces five daily audience databases on behalf of both OzTAM and Regional TAM and also releases daily peoplemeter data for the Regional WA market.

Nielsen TV Audience Measurement Australia’s operation of over 180 people is well supported by The Nielsen Company’s Corporate Centre in Lugano, Switzerland. Their firm policy of regular, on-going training for all staff has provided a comprehensive transfer of knowledge about all aspects of TAM measurement from the Group's worldwide operations.


 

Regional TV Ratings Service Confirmed to 2015

3/2/2009 - Australia

Regional Television Audience Measurement today announced the renewal of its TV Ratings service with AGB Nielsen Media Research to run for an additional 6 years, commencing from 2010.