Nielsen Television Audience Measurement Australia (Nielsen TAM) was originally established in 1999 as ATR Australia, later becoming AGB Nielsen Media Research, part of the global AGB Group. Awarded a seven-year contract to conduct Television Audience Measurement (TAM) in the five major Australian metropolitan markets from 1 January 2001, Nielsen TAM has since been awarded the contract to conduct and market TAM data for regional markets as of January 2003, and to report Subscription Television as of August 2003. The company was renamed Nielsen Television Audience Measurement in 2010 following the full acquisition of AGB by Nielsen, the largest provider of TAM services in the world.
In April 2007 OzTAM reappointed Nielsen TV Audience Measurement Australia as the supplier of TAM services for the Australian metropolitan markets. The seven year agreement commenced on 1 January 2008.
At the start of the 2010 ratings year Nielsen TAM commenced measuring Time Shift Viewing for both the OzTAM and Regional TAM services. The increasing use of PVR's for recording, pausing and rewinding live TV was a major driver of this service enhancement.
Today, Nielsen TAM produces five audience databases twice a day, 365 days per year on behalf of both OzTAM and Regional TAM.
Nielsen globally measures more than 40% of the world's viewing behaviour - hundreds of channels, thousands of programs, millions of viewers in multiple countries across five continents. Nielsen continues to invest in technology, methodology and panel recruitment to ensure we remain the unquestioned leader in the field.
8/4/2011 - Australia
Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE:
NLSN) Nielsen Television Audience Measurement Australia has received both ISO
20252 and ISO 26362 certification.
ISO 20252 and ISO 26362 are the international standards for
organisations and professionals conducting market, opinion and social
research. The standards establish common
Industry terms and definitions as well as service and quality requirements.
Independent auditors NCS International conducted the thorough assessment
of Nielsen Television Audience Measurement Australia’s business practices in
research, administration and quality control, including a review of the system
procedures and documentation, along with a site-based audit of the system in
The initial audit and certification against the exacting ISO standards was
completed within a 16 week period – this in itself is a great accomplishment as
it normally takes over 12 months to complete this certification. The
accreditation will be followed by annual reviews to help verify that the
operational systems and implementation quality remains high and continued
development reflects the changing requirements of the marketplace.
David Ellem, Chief Executive Officer of Nielsen TV Audience Measurement
Australia said: “The audit and the achievement of the standard is a reflection
of the professionalism of our team. This
is yet another example of our long-term commitment to continual service
development and high quality research.”
“We are proud of our
Australia operation’s ISO accreditation as this continues to confirm the
company’s industry leadership and dedication to client satisfaction,” said
Nielsen’s Global TAM Chief Executive Officer, Rolando Stalli.
3/2/2009 - Australia
Regional Television Audience Measurement today announced the renewal of its TV Ratings service with AGB Nielsen Media Research to run for an additional 6 years, commencing from 2010.