Introduction
Nielsen TV Audience Measurement Australia (aka
AGB Nielsen) is part of The Nielsen Company, the largest provider of television
audience measurement (TAM) services in the world.
Nielsen TV Audience Measurement Australia
was originally established in 1999 as AGB Nielsen Media Research, when the AGB
Group was awarded a seven-year contract to conduct TAM in the five major
Australian metropolitan markets from January 1 2001. Nielsen TV Audience
Measurement Australia has since been awarded the contract to conduct and market
TAM data for regional markets as of January 2003, and to report Subscription
Television as of August 2003.
In
April 2007 OzTAM reappointed Nielsen TV Audience Measurement Australia (fka AGB
Nielsen Media Research) as the supplier of TAM services for the Australian
metropolitan markets. The seven year
agreement commenced on 1 January 2008.
Today, Nielsen TV Audience Measurement Australia
produces five daily audience databases on behalf of both OzTAM and Regional TAM
and also releases daily peoplemeter data for the Regional WA market.
Nielsen TV Audience Measurement Australia’s
operation of over 180 people is well supported by The Nielsen Company’s
Corporate Centre in Lugano,
Switzerland.
Their firm policy of regular, on-going training for all staff has provided a
comprehensive transfer of knowledge about all aspects of TAM measurement from
the Group's worldwide operations.
3/2/2009 - Australia
Regional Television Audience Measurement today announced the renewal of its TV Ratings service with AGB Nielsen Media Research to run for an additional 6 years, commencing from 2010.
