Introduction
Nielsen Audience Measurement (AGB Puls
d.o.o.) specialises in measuring Croatian TV audiences using the TAM peoplemeter
system. The company was founded in 2002 as a joint venture between the AGB
Group and Puls, a local market research company. Our measurement system is
accepted as market currency and is used daily by all relevant media people.
Our Mission
A television audience measurement (TAM)
system is reliable because of the provider’s solid experience in TAM data
production; it is independent because the provider operates from a position of
neutrality, recognised by all market players; and it is transparent because every
system component is comprehensible and accessible to qualified, market
auditing. Our mission is to establish and maintain the national common currency
used by TV stations, media planners and advertisers for their TV advertising
transactions, based on a reliable, independent and transparent audience
measurement system.
Nielsen Audience Measurement (Croatia)
Nielsen Audience Measurement (Croatia) is a
division of The Nielsen Company, the worldwide TAM specialist using TAM peoplemeter
systems. The company was established on 10 October 2002 in Zagreb as a joint venture between the
international AGB Group (nka The Nielsen Company) and the Croatian research
information provider PULS. The service began production in the first quarter of
2003 and provided another step for The Nielsen Company to become the
"regional common currency" for TAM in Central and Eastern
Europe. The full national representative panel of 660 households
was completed in February 2003 and expanded to 760 households in July 2009.
PULS
PULS is an independent, full service
marketing and public opinion research agency, established in 1993 in Split, Croatia.
Through years of operating experience, PULS has established its reputation as a
reliable, highly professional and innovative agency, well-recognised for complex
quantitative and qualitative research. PULS has offices in Zagreb,
Split and Sarajevo,
and operates in Croatia, Bosnia-Herzegovina, Slovenia,
Serbia and Macedonia.
Television Audience Measurement
In almost every country around the world,
television has become the dominant medium for information, commercial
communication and entertainment. This has led to an ever-increasing need for broadcasters,
advertisers and advertising agencies to access accurate, consistent and
detailed information about TV audiences.
TAM is a specialised branch of media
research, dedicated to quantifying (size) and qualifying (characteristics) this
detailed TV audience information.
Increasing numbers of channels, multiple
broadcasting platforms, increased numbers of TVs and remote controls per household
continue to create a more complex TV environment. Within this dynamic
environment, peoplemeters have proven to be capable of measuring audiences with
a degree of accuracy and detail that surpasses previous alternative measurement
systems.
The TAM system has proven itself as the
most successful and precise method of collecting this type of information in Europe and worldwide. Its efficiency manifests in fast,
minute-by-minute, daily data production, 365 days a year.
Nielsen Audience Measurement (Croatia)’s television
audience panel is nationally representative and includes 760 households in which
1086 peoplemeters are installed. The initial peoplemeter installation in Croatia was
completed in February 2003 and expanded to 760 households in July 2009.
The television audience panel represents
the distribution of every type of household in all areas (the region), in order
to preserve its representativeness. Every household is carefully chosen in
order to represent all households with similar characteristics in the entire country
and uses the most current and developed peoplemeter technology available.
Nielsen Audience Measurement (Croatia) offers
a fully integrated and harmonised system. This system is led by people with
extensive industry experience whose knowledge includes:
·
Panel design, recruitment
and management;
·
Hardware research,
development and production;
·
Data collection
and production; and
·
Comprehensive analysis
software development.
21/3/2006 - Croatia
The final night of DORA, Croatian final for Eurovision song, broadcast 04. March 2006 ...
