Sales of products or services directly to television viewers and broadcast even as a real event. A telephone number or an address is shown superimposed on the video to let the public profit from the offer.
They are generally placed inside an event and hosted by the announcers themselves, they advertise products distributed in the market through the standard outlets (shops, department stores, etc.).
The products are not offered for direct sale.
This typology is usually present inside programmes linked to sports events (ski, tennis etc.). The trademark of the sponsor is shown for a few seconds and is generally preceded by a sound signal.
The two descriptions available in TeleMonitor for this type of events identify the product advertised (chief description) and the associated event (inside which the sponsorship is aired or which starts immediately after the sponsorship end).