TAM Overview

Population

2,022,547

Panel Size

400 households

First Data Production

Skopje: December 1st 2007, National Panel: June 25th 2008

The Panel

 

Peoplemeters installed

560

Universe

1,905,796 (Individuals 4+ in TV Households)

Data monitored

Terrestrial, Cable, VCR/DVD and Guest viewing

Data retrieval via

Telephone lines, GSM modems

Products And Services

 

Databases

Programs & Breaks, Spots

Software Packages

Arianna

Services

Consultancy and Training, Ad-Hoc Reports, Copy service

Data delivery

SmartUpdate

Main Clients

 

TV Stations

MRT1, MRT2, MRT, A1, А2, Sitel, Sitel 3, Alsat M, ERA, Alfa, Kanal 5, Kanal 5+, Telma, Sky Net, 24 Vesti

Advertising Agencies and Media Buyers

McCann Erickson, Idea Plus Communications, Publicis, Direct Media, New Moment, Grey, Media&Advertising, Media House, Art Ulica 26, MediaEdge:CIA

Advertisers

T-Mobile, T-Home, Saponia

Others

Broadcasting council of the Republic of Macedonia, FAN TV, Nielsen Global, GFK, HERA (Health Education and Research Association), IFM International Sport Analysen GmbH, NBC Universal, Sport + Markt AG, Open Society Institute, Ministry of Culture of Republic of Macedonia, Euromedia, TV Tera Bitola, TV Kiss Tetovo