TAM Overview

Population:

27.934.783

Panel Size:

880 Households Open TV and Tv for cable

First data production:

1994

The Panel

 

Peoplemeters installed:

1410

Universe:

8.694.929 (individuals aged 4+ in urban TV households)

Data monitored:

Terrestrial, digital cable, satellite and VCR/Video games viewing

Data retrieval via:

Telephone lines

Products and Services

 

Databases:

Programs & Breaks, Spots, Spot Videos

Software Packages:

 ARIANNA- Modules of Viewing Behaviour - Planning - PostEvaluation & Media Monitor

Services:

Consultancy and training, ad hoc reports

Data delivery:

Internet, E-mail, CD ROM, printed reports

Main Clients

 

TV Stations:

Venevisión , Televen, MINCI, Canal I

Advertising Agencies, Media Houses, Media Buyers, and Advertisers:

ARS/D'Arcy, AW Nazca, ZEABBDO, Creatividad & Media, La Oveja Negra, Concept-McCann, DraftFCB, Grupo Ghersy, JMC, Leo Burnett, Media Team, Mindshare, Nolck, Nucorpa, Publicis, TBWA

Various clients:

Centro Médico Adaptógenos, Conectium, Globovisión, Intercable, Meridiano TV, Guts Publicidad, Semprenoi, Sport Plus, TVR