Overview

Panel

 

Universe:

3 890 634 TV households (with at least one TV set with TV reception)
8 729 160 individuals aged 4+ in TV households

Panel size:

1120 households (2600 individuals)

Installed meters:

2608

Measured channels:

digital (earlier analogue) terrestrial, digital private satellite, analogue cable, digital satellite with subsription, digital cable, IPTV, DVD, VCR, video games, other TV usage

Technology:

UNITAM system (CTS - Content Tracking System)

Data retrieval:

Landline phones and cellular phone network

First data production:

1993

Products and Services

 

Databases:

TAM, Program, Spot, Sponsor, Product Placement, Promotion, TSV

Software Packages:

Arianna, RatingPoint

Services:

Ad-hoc research, campaign certificate, consultancy and training, online reports, copy services (TV)

Data delivery:

Internet (FTP, email)