TAM Overview

Population:

22.6 million

Panel Size:

1.800+ panel homes

First data production:

1994

The Panel

 

Peoplemeters installed:

3.186+

Universe:

21.706.990 (Individuals aged 4+ in TV households)

Data monitored:

Terrestrial, Cab/Sat, VCR/VCD/DVD viewing

Data retrieval via:

Telephone lines

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Telescope

Services:

Consultant and training, regular and ad-hoc reports, copy service

Data delivery:

CD-R, E-mail, FTP

Main Clients

 

TV Stations:

All Terrestrial : FTV, TTV, CTS, CTV; Major Cable : Eastern TV, Videoland, Sanlih, TVBS, Cti, Star TV, GTV, Discovery, etc.

Advertising Agencies
and Media Buyers:

Mindshare, Media Palette, OMD, Zenith, Maxus, StarCom, McCann, Mediaedgecia, Hakuhodo, Carat, etc

Advertisers:

President

Others:

Production house