|History 1976-1987||History 1988-1991||History 1992-1999||History 2000-2002|
Nielsen TV Audience Measurement S.r.l. is a division of The Nielsen Company, the worldwide television audience Measurement (TAM) specialist using peoplemeter systems.
To define a common currency based on a reliable, transparent, independent audience measurement system.
In 1981, AGB Nielsen Media Research became a specialised pioneer in the manufacture, supply and installation of peoplemeter systems, eventually becoming the main supplier of a fully-integrated TAM system.
In working towards an internationally recognised and accepted audience measurement system, The Nielsen Company is committed to standardising all TAM operations. This does not mean simply using the same hardware and software, but also following the same guidelines to design the sample, recruit the households, create the database and perform quality control.
Consequently standard procedures and operational manuals are in place, and regular training and frequent internal audits are performed.
AGB Media Services is the support company which co-ordinates and continuously monitors these standards. They receive daily production indicators from all sister companies which includes the number of households produced, polled and excluded during the validation process and the reason for each discard.
The standards applied by the Group comply with the Television Audience Measurement World Rules published in April 1998.