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TAM Overview

Population:

Malaysia: 27.163.000

Panel Size:

1000 homes

First data production:

1995 (Peoplemeters)

The Panel

 

Peoplemeters installed:

1000 homes

Universe:

18.526.352 individuals aged 4+ in Peninsular Malaysia TV households

Data monitored:

Terrestrial, satellite pay TV and DVD/VCD/VCR viewing

Data retrieval via:

Telephone land lines and GSM 

Products and Services

 

Databases:

Program & Breaks, Commercial Spots, TV Ratings, Respondent Level Data  

Software Packages:

Arianna

Services:

Software training, Customised Reports, Client Service

Data delivery:

Daily on-line via Smart Update

Main Clients

 

TV Stations:

Media Prima, Astro, Utusan Airtime

Advertising Agencies
and Media Buyers:

Asatsu-DK, Carat, Dentsu, Double Vision, DraftFCB, Euro RSCG Partnership,KHK, MediaCompete, Mediaedge:cia , Mindshare, Mutiara McCann, Natural Media, OMD, People n Rich,  Starcom, Trapper, Vizeum, ZenithOptimedia

Others:

Vision Media Works