TAM Overview

Population:

106.668.469

Panel Size:

3.020 households

First data production:

1991 (with set meters and diaries), 1993 (with people meters)

The Panel

 

Peoplemeters installed:

7.175

Universe:

50.673.430 (Individuals aged 4+ in 27 cities)

Data monitored:

Terrestrial, cable, satellite and microwave TV, VCR and videogames

Data retrieval via:

Telephone lines and mobile telephone network

Products and Services

 

Databases:

Programs & Breaks, Spots and Advertising Expenditures

Software Packages:

Adspend, Chequeos, Media Quiz, PlanView, MSS

Services:

Consultancy, training and ad hoc reports

Data delivery:

ROM Internet, CD-, printed reports

Main Clients

For more detail revise our complete list of clients attached.

TV Stations:

Cablevisión, Canal 22, Canal 28 (Gob. Edo. NL), Canal 44 Cd. Juárez, Canal del Congreso, Televisa, Telesistema Mexicano,Telefórmula, Televisión Aztreca, Sky, Sistema Mexiquense de Radio y Televisión (Canal 34), Sistema Jalisciense, Once TV México, Proyecto 40, MVS Multivision, MTV, Milenio Televisión, Televisión de la Frontera S.A., TV Promo; among others.

Advertising Agencies
and Media Buyers:

Arena Media Communications, Cervecería Cuauhtémoc Moctezuma, Farmacias de Similares, Initiative, JWT, KP Alazraki (Marketing Estratégico Integral), Lab. Liomont, Media Planning, Zenith Optimedia,Young & Rubicam, Universal McCann / Lowe Universal,Starcom / Optimedia, Presidencia de la República, OMD, Ogilvy, Mindshare, Sabritas; among others.

Out Of Home Media:

Vendor, Carteleras.com, Anuncios Técnicos Moctezuma, Imagenes y Muebles Urbanos, Publicidad Rentable, Strada Publicidad, CENCOM, Difusión Panorámica, EUMEX, Clear Channel, Medex, Raksa, Vallas y Gigantografías, Postermedia, Portland, ATM Espectaculares, IFC, IMU, Inconmmedia, Medex, Pol y Publitol.

Others:

Grupo Acir, Radio Fórmula, Grupo Radio Centro (Radio Stations); among others.