TAM Overview

Population:

38.533.789

Panel Size:

1.700 households National Panel

First data production:

1996

The Panel

 

Peoplemeters installed:

3.103*

Universe:

35.745.000 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable, satellite

Data retrieval via:

Telephone lines and cellular telephone network

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna, X*Pert

Services:

Consultancy and training,

Data delivery:

Internet, CD, printed reports

Main Clients

 

TV Stations:

TVP, Polsat,TVN, TV Puls, Canal +, Discovery, MTV, Disney, Fox International Channels, HBO, Cartoon Network, Eurosport,  BBC, Kino Polska,

Advertising Agencies
and Media Buyers:

At Media, MediaEdge:CIA, Effective Media, Aegis, Magna Global (includes Universal McCann, Initiative Media, Pan Media Western), Media Direction, Media Group, Media Strategy, MPG, Mediacom, OMD, SPC, StarCom, StarLink, StarMedia, Zenith Optimedia, Instytut Audytu Mediowego

Advertisers:

Reckitt-Benckiser, Telekomunikacja Polska, Kraft Foods Polska, Unilever

Others:

Eurodata

* transmission unit + base unit