TAM Overview

Population:

11.260.402

Panel Size:

1.300 households

First data production:

1988

The Panel

 

Peoplemeters installed:

2.700

Universe:

10.183.877 (individuals aged 4+)

Data monitored:

Television viewing independently of the means of transmission (terrestrial, satellite, analog, digital, free, encoded etc.) or the source of playback (e.g. DVDm PVR, VCR etc.)

Data retrieval via:

Telephone lines and GSM

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy and training, Ad-hoc reports, on line help, annual publications

Data delivery:

Internet, printed reports

Main Clients

 

TV Stations:

Alpha TV, Alter, Antenna TV, ET1, ET3, Mega Channel, NET, ΣΚΑΙ, Star Channel, NOVA, Channel 9, Extra Channel 3, MAD, MTV Greece, and others.

Advertising Agencies
and Media Specialists:

Accenture, Aegis Media, BBDO Media Group, CIA, Equinox, Fortune, Media Brands, MediaCom Athens, Mindshare, Optimedia/Publicis, Oxygen Media, Starlink, Tempo/OMD, The Media Edge, United.