TAM Overview

Population:

803.200

Panel Size:

425 households

First data production:

1998

The Panel

 

Peoplemeters installed:

790

Universe:

792,499 (individuals aged 4+)

Data monitored:

Digital viewing

Data retrieval via:

Telephone lines

Products and Services

 

Databases:

Programs & Breaks, Spots, Advertising Expenditure

Software Packages:

Arianna WorkStation

Services:

Consultancy and training

Data delivery:

Internet, magnetic media

Main Clients

 

TV Stations:

ANT1, MEGAONE, SIGMA, RIK, ALPHA KYPROY

Advertising Agencies
and Media Buyers:

Pandora/O&M, DDB Cyprus, DeLeMa/McCann Group, Telia&Pavla/BBDO, Marketway/Publicis, Gnomi Advertising, Ledra/Lowe, Thompson Communications, Innovation/Leo Burnett, Contact Advertising, Partners/Y&R, Entelia/TBWA, Komo Media Lab Ltd, ORB Communications Ltd, Creative Revolution, Media Etc Communication Services Ltd, CandyJar Ltd.

Various clients:

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