Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery.
As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will also continue to grow. This international standard does not only cover one or two countries or areas outside Indonesia because advertisers and content providers have borderless activities nowadays.
There are seven basic steps that have to be completed in TAM. The seven steps are as shown in below diagram: