TAM Overview

Population:

2.064.188

Panel Size:

450 households

First data production:

April 1999

The Panel

 

Peoplemeters installed:

624

Universe:

1.882.400 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial and satellite antenna, cable and IP TV

Data retrieval via:

Standard telephone lines, GSM, GPRS

Products and Services

 

Databases:

Rating Database, Programs & Breaks, Ratecards

Software Packages:

Arianna

Services:

Daily Viewing data delivery, Programs & Breaks data delivery, Consultancy and training, ad-hoc reports, application software AGBWS distribution

Data delivery:

FTP connection

Main Clients

 

TV Stations:

RTV Slovenija, PRO Plus, TV 3 Medias, Sportklub, Planet TV, Fox International, Discovery Channels Europe, NBC Universal, Minimax, Travel Channel, Sport TV and Nickelodeon

Advertising Agencies
and Media Buyers:

Direct Media, Futura DDB, Grey Group, Media Publikum, OMG, Pristop Media, Publicis, Votan, agencija UM

Other clients:

AKOS, Mediametrie, AIPA, Casmedia, Urad Vlade RS za komuniciranje