TAM Overview


7.498.001 (Serbia without Kosovo)

Panel Size:

880 households

First data production:

August 2002

The Panel


Peoplemeters installed:



7.047.630 (individuals aged 4+ in TV household, whole territory of Serbia without Kosovo)

Data monitored:

Digital/Analogue Terrestrial & Cable, VCR/DVD and guests viewing

Data retrieval via:

Telephone lines, GSM modems

Products and Services



Programs & Breaks, Spots

Software Packages:



Software training, ad-hoc reports, Clipping service

Data delivery:

Internet, E-mail, CDs/DVDs, printed reports

Main Clients


TV Stations:

Radio Televizija Srbije, TV Pink, FOX TV, TV B-92, TV Avala, Košava/Happy, MTV, RT Vojvodina, TV Studio B, TV Ultra, Fox International Channels, SITEL

Advertising Agencies
and Media Buyers:

Direct Media, Universal McCann, Media House, Zenith Optimedia, Media S SMVG, Leo Burnett, Grey Worldwide, Mass Media, OMD Media, Green Communications, Dotični, Ginger, Full House, Initiative Media, Media Edge:cia, Nova Communications, Ogilvy & Mather

Other clients:

2 AM, A Firma, Buzz advertising, Color Press International, Communis, Context, Cosmolino, DDB Beograd, EBART, Forma Ideale, Fruvita, Grand Production, IFM Sports International, IPSOS, IREX, Kanal D, Kopernikus, Le Spot, Mascom Music Publishing, Media Centre Belgrade, media.com, MediaMetrie - EURODATA TV Worldwide, Mediana, Ministry Of Science and Technological Development, New Moment, Nielsen Global AdView, Reckitt Benckiser, Ringier, RTL, SBB, Studio Marketing JWT, Studio Moderna, TNS Sport, TV Kragujevac, TV Leskovac, TV Metropolis, TV Zona, VIP, Wrigley GmbH, Xtreme Information London