TAM Overview

Population:

21.772.774

Panel Size:

1.150 households

First data production:

1998

The Panel

 

Peoplemeters installed:

1.375

Universe:

20.221.343 (individuals aged 4 + )

Data monitored:

Terrestrial, cable and VCR viewing

Data retrieval via:

Telephone lines, GSM

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Infosys

Services:

Consultancy and training, ad-hoc reports, TV monitoring services

Data delivery:

E-mail, printed reports

Main Clients

 

TV Stations:

Acasa, Antena 1, B1 TV, Discovery, Favorit TV, Jetix, Minimax, MTV Romania, N24, National Geographic, National TV,OTV, PAX, PRO TV, Pro Cinema, Prima, Realitatea TV, TV K lumea, TV Sport, TVR 1, TVR 2, TVR Cultural, TVRM

Advertising Agencies
and Media Buyers:

ArboMedia, Carat, FCB, Grey, Imager, Initiative Media, International Sport Management, International Media Shop, McCann Erickson, Mediainvestment Communications , Media Planning Group, Media Direction, Media Insight, Media Link, MediaPlan, MindShare, Optimedia, Starcom, Team Advertising, Tempo, Zenith Media

Joint Industry Committee :

ARMA (Romanian Association for Audience Measurement)