Bosnia and Herzegovina

Introduction

Audience Measurement, using Nielsen Company technology, specialises in measuring Bosnia and Herzegovina TV audiences.
The company was founded in 2012.
Audience Measurement started delivering peoplemeter data in May 2013 with 450 households in Bosnia and Herzegovina.

Our Mission

A television audience measurement (TAM) system is reliable because of the provider's solid experience in TAM data production; it is independent because the provider operates from a position of neutrality, recognised by all market players; and it is transparent because every system component is comprehensible and accessible to qualified, market auditing.
Our mission is to establish and maintain the national common currency used by TV stations, media planners and advertisers for their TV advertising transactions, based on a reliable, independent and transparent audience measurement system.

TAM is a specialised branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed TV audience information.

Increasing numbers of channels, multiple broadcasting platforms, increased numbers of TVs and remote controls per household continue to create a more complex TV environment.
Within this dynamic environment, peoplemeters have proven to be capable of measuring audiences with a degree of accuracy and detail that surpasses previous alternative measurement systems.
The TAM system has proven itself as the most successful and precise method of collecting this type of information in Europe and worldwide.
Its efficiency manifests in fast, minute-by-minute, daily data production, 365 days a year.

Audience Measurement television audience panel is nationally representative and currently includes 450 households in which 680 peoplemeters are installed.
The television audience panel represents the distribution of every type of household in all areas (the region), in order to preserve its representativeness. Every household is carefully chosen in order to represent all households with similar characteristics in the entire country and uses the most current and developed peoplemeter technology available.

Audience Measurement offers a fully integrated and harmonised system. This system is led by people with extensive industry experience whose knowledge includes:

  • Panel design, recruitment and management;
  • Hardware research, development and production;
  • Data collection and production;
  • Comprehensive analysis software development;

TAM Overview

Population of Bosnia and Herzegovina:

3.843.126

Panel Size:

450 households

First data production:

May, 2013


The Panel

 

Peoplemeters installed:

680

Universe:

3.307.931 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable (digital and analogue), satellite (digital and analogue), IPTV

Data retrieval via:

Telephone lines, GPRS and GSM

TV Stations reported:

BHT, FTV, RTRS, OBN, TV BN,FACE TV, TV1, ALFA TV, KANAL 3, RTV Mostar, TV Hit, RTV, USK, TV TK, TV Zenica,TV HAYAT, ATV, PINK BH


Products and Services

 

Databases:

TAM data, Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet (via SmartUpdate)


Clients

 

Advertising Agencies and Media Buyers:

Aquarius, Media Level/MediaPublikum, Via Media Reach, Communis, Publicis, Unex, S.V.-RSA, Fabrika, Universal, MITAGroup, Advans, Direct Media


Contact

Audience Measurement d.o.o.
Pijacna 14 K.
71210 Sarajevo (Ilidza)

Phone: +38733-765-390

Fax: +38733-635-135

E-mail: info@audiencemeasurement.ba

Managing Director: Damir Avdic (damir.avdic@audiencemeasurement.ba)
Marketing Manager: Jasna Peric (jasna.peric@audiencemeasurement.ba)