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Armenia

Introduction

AGB Armenia started delivering peoplemeter data in January 2006 with 120 households in Yerevan. Since October 1, 2006 the panel was increased up to 240 households nationwide, with 120 households in Yerevan and 120 in 6 major cities with population 45.000+ and 11 cities with population 5 000+ .


TAM Overview

Population of Armenia:

3.215.800

Panel Size:

240 households

First data production:

January 1, 2006


The Panel

 

Peoplemeters installed:

294

Universe:

1.955.313 (individuals aged 4+ representing urban population)

Data monitored:

Terrestrial, cable and VCR viewing

Data retrieval via:

Telephone lines

TV Stations measured:

Armenian Public TV (H 1), ATV, AR TV, Armenia TV, Arm News(Euro News), Yerkir Media TV, Yerevan TV, Dar 21 TV, Shant TV, Kentron TV, H2 TV, Channel 12


Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet


Clients

 

Advertising Agencies and Media Buyers:

Star Com Media West, Imex Group, McCann Erickson Armenia, Media Group, Status Holding


Contact

TV MR AM
6/1, Abelyan str., V Floor
0038, Yerevan, Armenia
Phone: +37410 350-450 Fax: +37410 350-370
E-mail: info@agbnielsen.am Internet: www.agbnielsen.am

Managing Director : Khoren Beglaryan
Marketing Manager: Vigen Gabrielyan