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The peoplemeter measurement technology surpasses all previous measurement methods and dominates TAM methodologies worldwide.
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Measuring TV audiences requires state-of-the-art technology to ensure that precise and accurate
data is collected easily and effectively from the TAM panel homes.
Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and
remote controls per household has led to a more complex TV environment. Viewers are now faced with
the possibility of using the TV screen as a medium for VCRs and DVDs, playing video games, watching Time-Shifted Viewing,
for accessing teletext, or as a personal computer offering on-line services and even more recently, for
personal viewing using products such as TiVO, Video on Demand or Replay TV.
Within this dynamic environment, peoplemeters have proved themselves capable of measuring
audiences with a degree of accuracy and detail which surpasses previous alternative measurement systems.
Any peoplemeter proposed by Nielsen to their clients represents state-of-the-art hardware and software solutions
based on reliable, flexible and non intrusive design and development guidelines. This is the only way for
Nielsen to guarantee clients that they have invested in an advanced, future-proof electronic device
capable to continue measuring TV audiences for decades to come.
The Nielsen peoplemeters are in constant development based on many years of experience
gained in a diverse range of local situations and meeting the challenges faced by ever changing
and dynamic television environments around the globe. Three Nielsen Corporate Support Centre
divisions are dedicated to the development, production and maintenance of Nielsen proprietary metering technology.
Nielsen peoplemeters are installed on every TV set in the panel home. Each meter is capable of accurately
monitoring and storing individual panel member viewing on each TV set - every second, 24 hours a day,
365 days a year. One meter in each home is then enabled to transmit all the stored data to a production
centre by means of the household’s telephone line or a dedicated cellular (analogue and GSM) telephone line.
