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Nielsen TV Audience Measurement S.r.l. is a
division of The Nielsen Company, the worldwide television audience Measurement
(TAM) specialist using peoplemeter systems.
Our Mission
To define a common currency based on a
reliable, transparent, independent audience measurement system.
Our History
In 1981, AGB Nielsen Media Research became a
specialised pioneer in the manufacture, supply and installation of p
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With more than 55,000 peoplemeter panel households installed in 30+ countries around the globe, AGB Nielsen Media Research currently manages more TAM panes households, than any other international provider.
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This page is available in Greek only.
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Page available in italian
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Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery.
As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will als
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Service System
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Data (Where we are > Greece)
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This page is available in Greek only.
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This page is available in Greek only.
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Our databases are daily fed and distributed and implement the Nielsen TV Audience Measurement offer with exhaustive accurate information.
Event Database
Spot Database
Sponsorship Database
To the Products
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This page is available in Greek only.
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This page is available in Greek only.
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This page is available in Greek only.
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Pollux (Where we are > Greece)
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This page is available in Greek only.
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Dedicated software packages to analyse the television audience data:
Arianna
TeleMatch
TeleMovie
TeleMove
AdFinder
Go to the Database
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System (Where we are > Croatia)
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The Seven Steps of the Nielsen Audience Measurement
TAM system guarantees the production of reliable, independent and transparent
TAM data in every operating company within the group. The Seven Steps system
was first implemented in Italy
and successfully introduced to all operating countries of The Nielsen Company including
Croatia.
Nielsen Audience Measurement (Croatia)
is dedicated to serving the market from the first step to the last. Our "System"
ensures that each step is followed precisely
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System (Where we are > Greece)
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This page is available in Greek only.
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System (Where we are > Thailand)
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Please click here to visit the English version of this page on our main page.
The Seven Steps of the Nielsen's Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.
Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the re
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Since AGB Nielsen Media Research focuses 100% of its resources to TV Audience measurement (TAM), we are able to develop a standardized and fully integrated proprietary system. AGB Nielsen Media Research developed each component of the system and this alone ensures that every part works perfectly with each other. The following steps summarize our methodology:
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Arianna is a PC based application combining calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. It is the result of experience acquired by AGB Nielsen Media Research over the last decade. It offers a collection of analysi
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The Establishment Survey (ES) is at the very beginning of all our TAM operations. It is a large-scale study that aims to determine each important characteristics of the universe that affect viewing to come up with a viewing panel that has the same characteristics as the universe. Infor
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Pollux, which stands for polling under Unix, is our proprietary production software. It integrates all the requirements for the production of television audience measurement data of the highest quality.
Pollux assists in the management of the panel. It can be tasked to generate household
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As soon as the characteristics of the universe of study are determined, recruitment for panel members begins.
We go back to the ES household respondents for further screening and interview, just to make sure that they fit the needs of the panel. When the household passes the screening and
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After getting the consent of the panel households, peoplemeters are installed on all TV sets of the household. The peoplemeter used in the Philippines is called the TVM2, which is a fifth-generation proprietary meter of AGB Nielsen Media Research. More than16, 000 units of this meter are
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The data collected from TVM2 and produced by Pollux is just the viewing information. This provides the information on the channels viewed, the time of viewing and the individuals who watched. In other words, this does not tell what specific TV programs or commercial spots were viewed.
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test (Where we are > AGB Nielsen Media Research)
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test
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This page is available in Greek only.
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Regional TAM’s current service is a live, in-home television viewing ratings service.
From December 27th 2009, Regional TAM will evolve to allow full measurement of all HD and SD television receivers, as well as introducing PVR measurement synchronous to the introduction in metropolitan Australia.
Like our metropolitan colleagues, Regional TAM has been working in partnership with research provider AGB Nielsen Media Research to deliver these service enhancements.
This means moving
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This page is available in Greek only.
