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Abstract:
AdFinder is a new AGB Nielsen Media Research proprietary software developed to control the positioning of advertising inside the television events and calculate the percentage of advertising.
It has been designed as an agile tool for the channels which can find out all changes in its advertising planning as well as any violations of laws in force.
This software has been fully developed in
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With more than 55,000 peoplemeter panel households installed in 30+ countries around the globe, AGB Nielsen Media Research currently manages more TAM panes households, than any other international provider.
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AGCOM (Where we are > Italy)
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Abstract:
The Authority for the Guarantees in Telecommunications is an independent Body established by the law 249 of 31st July 1997.As the other Authorities included in the Italian system, AGCOM answers for its activity to the Parliament which has set out its powers, its by-laws and has appointed its members. The Italian law-maker has decided to assign a unique institution the regulation and vigilance of tel
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The final users of TAM data – TV stations, advertising agencies and advertisers – are receiving the viewing data, Program & Break data and Spot data. They are able to perform complex data analyses using AGB’s customized application software.
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At the front end of the TAM system, the analysis software allows clients to use and analyze the TAM database. The enormous amount of detailed data and its richness exclude the possibility of using printed reports, except in the case of very simple analyses. Commercial statistical packages, which would overcome the challenge of this database complexity, are not designed for TAM data and for TAM data users. This is why the AGB Nie
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The analysis software is InfoSysTV, developed by TNS. The main features of this software are:InfoSysTV is a completely integrated offering. There are a number of modules within the system that provide the types of analyses described below. The system works with raw viewing data and allows users to analyse a multitude of
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Content
File name
List of Specifications andAppendices
BARB2002AP00
Abstract:
Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment.
Arianna takes analysis software into an exciting new era.
Abstract:
Arianna is yet another milestone in the AGB Nielsen Media Research analysis software innovation process, in which Arianna changes face and capabilities of the AGB Workstation. Designed to cope with any given reality within the highly dynamic and ever evolving international media environment, Arianna takes the analysis software into an exciting new era.
1. Arianna: areas
It offers a complete collect
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Arianna (Where we are > New Zealand)
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Abstract:
Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment.
Arianna takes analysis software into an exciting new era.
Abstract:
Innovation
Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market.
Integration
Arianna’s integr
Abstract:
Innovation
Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market.
Integration
Arianna’s integr
Abstract:
Arianna offers a complete collection of analysis modules in the 4 key media planning areas:
Viewing Behaviour Analysis - (Viewing Behaviour Brochure.PDF)
a set of modules for the analysis of programs and dayparts.
Plan Optimisation - (
Abstract:
Arianna offers a complete collection of analysis modules in the 4 key media planning areas:
Viewing Behaviour Analysis - (Viewing Behaviour Brochure.PDF)
a set of modules for the analysis of programs and dayparts.
Plan Optimisation - (
Abstract:
Media-types in the software
Television(Television channels: m1, m2, Duna TV, RTL Klub, tv2, Minimax, Viasat3, Viva)All spots- more than 20 000 type of commercial- emerged on the channels being recorde by AGB Hungary since April 1999- are available in mpg format. Frequency and advertising expenditure data of all television campaigns are also av
Abstract:
Some prominent and unique charactristics of the ARS Online
Speed: due to the special form of data storage the software is able to search in the database very fast and runs reports in seconds facilitating the work of the users.
Easy to handle: the well-structurated user interface of the software provides easy and reliable use.
Flexibility: In line with the different adjustments the user can load reports in the database ac
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Why is it different
- User friendly special function in the software -
All of our Customers can decide freely which classes to order if they don`t use the whole database.
The advertisement purchased by our Customers can be downloaded to their own purpose without restraint.
Du
Abstract:
Page available in Italian
Abstract:
Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery.
As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will als
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Service System
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Data viewing in Indonesia collects through two systems, which are on-line and off-line. The bigger cities, such as Jakarta and Bodetabek, Surabaya and Gerbangkertasila, and also Bandung have been fully-transfer to TVM5® series technology with on-line system, while the other seven cities will follow starting 2008.
For off-line system, the viewing data that is recorded in module’s memory will be collected to be replaced with another module by module collector every week. Then the module is connecte
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Content
File name
DownloadPanel Viewing File
BARB2002DSP01
Abstract:
The data collected by Compass® system through GSM transmission is processed and produced by Pollux® system in AGBNielsen server in Jakarta. The system is also connected to headquarter in Switzerland (Buochs and Lugano) with back-up support in Malaysia (Kuala Lumpur).
Pollux is a full-featured, integrated and reliable TAM data retrieval and production system, which combines international standardization with transparency, by means of extensive and flexible reporting at all phases of data productio
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Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines, cellular telephone networks or dedicated radio frequencies, using the AGB Nielsen Media Research's production software.
The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.
Abstract:
Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines or GSM telephone networks using the TNS AGB International production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.
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To enter the download area, do click here
Abstract:
Please click here to download all the files zipped.
Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides AGB Nielsen Media Research (Croatia) with the social and demographic features of the local population, the penetration and characteristics of the television equipment ownership in each home and informatio
Abstract:
A large-scale questionnaire survey was conducted in 3.000 (1.500 + 1.500) households all over Slovenia, based on international standard and in accordance to the Global Guidelines for Television Audience Measurement.
From basic survey, a detailed information on Slovenian households was obtained, on their demographic and TV-graphic characteristics: type of the antenna, number of TV stations and quality of receptio
Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides the social and demographic features of the population, the penetration and characteristics of the television equipment ownership in each home and information on the local TV environment.
Abstract:
The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all Clients.
You can watch this page on our main page by click here.
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Viewing data, household panel and demographic data, and channel migration data from household panel that have been processed is projected and produced through Pollux® system data and then combined automatically by monitoring data of TV programs and commercials produced by TV Events® for database in analysis software Arianna®.
Arianna® is an innovative, flexible and modular system that suits the needs of each user. TAM data users must have software Arianna® in order to analyze TAM data. It can be
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The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn.
You can watch this page on our main page by click
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Polling is the process of transmitting the data from the peoplemeters to the central production center. In most cases between 02h00 and 06h00 daily, via the fixed telephone line from the home or utilizing a GSM modem installed in the meter’s Transmission Unit.
You can watch this page on our main page by click
Abstract:
To obtain AGB Nielsen Media Research Data you must be a BARB Subscriber. Once you have subscribed to BARB, you should go to our Detailed Explanation of Files section and decide which files you require and thus which datasets.
For technical information, you will need to read the Download BARB Specifications section of our site
Once you have all the information that you need, you should email it to client.services@agbnielsen.c
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Job Title
Description
Field Technician
Click here for description
You may post your CV toHR ManagerAGB
Abstract:
Page available in italian.
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Current vacancies
There are currently no vacancies.
Enquiries:
If you are interested in working for Nielsen TV Audience Measurement, please contact the Administration Officer in Sydney on (02) 9490 6500, fax your C
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Companies
Giochi Preziosi
http://www.giochipreziosi.it
Abstract:
Content
File name
Commercial As-run
BARB2002LSP01
Download
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Map (Where we are > Hungary)
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Abstract:
H-1146, Budapest, Hermina st. 57-59.
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2008: 01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10 / 11 / 12
December
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Monthly newsletters
Our monthly newsletter includes national and multi channel shares by daypart (all day - 03:00 to 26:59 and peak time - 18:00 to 23:29) for all measured channels on the Irish market.
December 2011
Abstract:
Other convenient way to solve some problems or some error that was appear in the AGB Nielsen Media Research software is telephone.Client can contact CTS Team(Client Technical Support) by use telephone and take our explanation to solve problems or error by yourself.
Or client
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There are two types of peoplemeters installed in the TNS AGB International panel: - TVM2 (AGB Nielsen Media Research)- Taris 4900 (TNS)The peoplemeters are installed on every TV set in the panel home. Each meter is capable of accurately monitoring, every second, 24 hours per day, 365 days per year, what is being viewed on each TV set, by whom, and of storing this data. The stor
Abstract:
Measuring TV audiences requires state-of-the-art technology to ensure precise and accurate data is collected from the TAM panel homes, easily and effectively. Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per family have lead to a more complex TV environment.
Furthermore, the viewer is now faced with the possibility of utilizing the
Abstract:
The peoplemeter is installed on every TV set in the household.
TV-detector records all the “events” on the TV set tuner i.e. changes in program viewed and stores the information in the peoplemeter. At the some time it records the exact time of the change.
Members of the household, by pressing a personalized button on t
Abstract:
There are many types of peoplemeter or electronic survey equipments. As cellular phone, peoplemeter is also adjusted to local TV environment in each country. But it has to have technical standard which is certified internationally by international institution, such as ARM Group that also issues GGTAM.
Types of peoplemeter are for analog environment, digital environment, off-line data collection through modules (an equipment to record viewing data) and on-line data collection through data transmis
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Content
File name
Planned Specifications Changes
Future
Abstract:
Every night the data stored in the peoplemeter during the day, is retrieved and transmitted – “polled” – to the AGB’s production system, via telephone lines.
Polling is done between 2.00 and 6.00 a.m., in four intervals.
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Pollux (Where we are > Croatia)
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Abstract:
Pollux is the heart of the AGB Nielsen Media Reserch TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual (unidentified) minute-by-minute, 365 days of the year.
The software functions cover all the main activities, namely the recruitment and the management of the households, the data transmiss
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Pollux (Where we are > Slovenia)
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Abstract:
The validated viewing data is passed to the Rim-Weighting process, in order to have always the same universe.
The minor differences between the panel and universe proportions are corrected.
At the same time, the individual data is expanded to the universe.
Rim-Weighting is performed on two levels – families
Abstract:
MISSION
Measure TV audience by
programmes and commercial breaks. Moreover, to establish the common language
among TV stations, media planners a
Abstract:
The Production System is the heart of the TNS AGB International TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual minute-by-minute, 365 days of the year. Both Pollux (AGB Media Research) and Comtel (TNS) are used to colect the data and Pollux merges and produces the fi
Abstract:
Our specialization in Television Audience Measurement and the strength of our reporting tools make your decision making process more effective, thanks to a complete and rich database, powerful software tools and advanced Client support.
Abstract:
Habits and TV trends books publication
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For strategies to reduce the effect of Sample Variability click here to download the file
To understand the difference between Trading and Analysis Demographics click here to download a handout
Abstract:
What is Regional TAM?
Regional TAM Pty Limited is a joint venture comprising the 5 FTA regional commercial networks – NBN Limited, Prime Television Pty Ltd, Seven Queensland, Southern Cross Broadcasting Pty Ltd, and WIN Corporation Pty Ltd.
Collected and marketed by Nielsen TV Audience Measurement, Regional TAM data is the official television audience measurement (TAM) of Free-To-Air and Subscription television viewing in the five aggregated regional markets and 19 component sub-market
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Regional TAM Wise
Regional TAM Wise Australia is a quarterly newsletter, produced by AGB Nielsen Media Research Australia, intended to promote Television Audience Measurement knowlege within regional TV networks, agency subscribers and other, interested parties.
To download these documents, Right Click the links below and select Save Target As...
Download Regional TAM Wise Quarter 3, 21010
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Regional Toolkit
The Regional Toolkit is designed to help you make full use of Regional TAM statistics, including new ways of looking at how Australians use television.
To download these documents, Right Click the links below and select Save Target As...
2012
Abstract:
Collected and marketed by Nielsen TV Audience Measurement, Western Australia Regional data is daily, metered television audience measurement of Free-To-Air television viewing in non-metropolitan Western Australia.
WA Regional television ratings information is designed to be an independent, reliable and transparent audience measurement system that provides a currency by which television can be bought, sold and evaluated.
The audience data is designed to be used by a range
Abstract:
The Panel is an appropriate number of families selected on the basis of a statistical design to represent the most important population statistic
You can watch this page on our main page by click here.
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Comprehensive analysis software multiplies the value of the TAM data.
You can watch this page on our main page by click here.
&n
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TAM data is not comprised only of individual television viewing data, but also of a database of TV Events.
You can watch this page on our main page by click here.
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Viewing Behavior
Module Name
Description
Abstract:
After the AGB Nielsen Media Research software is installed,client training is necessary to do. Because all software from AGB Nielsen Media Research is be specific software. So client have to learn how to use it with our data.
Initially, training users receive a short manual (instructions) for the program, together with Variable definitions (option in the so
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System (Where we are > Croatia)
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Abstract:
The Seven Steps of the Nielsen Audience Measurement
TAM system guarantees the production of reliable, independent and transparent
TAM data in every operating company within the group. The Seven Steps system
was first implemented in Italy
and successfully introduced to all operating countries of The Nielsen Company including
Croatia.
Nielsen Audience Measurement (Croatia)
is dedicated to serving the market from the first step to the last. Our "System"
ensures that each step is followed precisely
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System (Where we are > Serbia)
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Abstract:
Nielsen Audience Measurement offers a fully integrated proprietary system, operated by a reliable supplier whose expertise includes:
Panel Design, recruitment and management
Hardware Research, development and production
Data collection and production
Comprehensive Analysis Software development
The Seven Steps of the Nielsen's TAM system guarantees the production of reliable, independent and tr
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System (Where we are > Venezuela)
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Abstract:
Hardware Production: People’s Meter
Capacity of measuring 4 TV househols audience.
It`s a
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System (Where we are > Romania)
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Abstract:
The Seven Steps of the AGB Nielsen Media Research Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.
Graphical overview of AGB Nielsen Media Research TAM system:
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System (Where we are > Slovenia)
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Abstract:
Television Audience Measurement systems
quantify and qualify the viewing of television programs and commercial breaks.
Television stations require TAM data in order to develop their programming and
broadcasting strategies. Advertisers and their agencies require TAM information
in order to evaluate and maximise the effectiveness of their investment in the
purchase of TV commercials.
Ratings
– the common currency
In
markets where TV viewing
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System (Where we are > Thailand)
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Abstract:
Please click here to visit the English version of this page on our main page.
The Seven Steps of the Nielsen's Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.
Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the re
Abstract:
Since AGB Nielsen Media Research focuses 100% of its resources to TV Audience measurement (TAM), we are able to develop a standardized and fully integrated proprietary system. AGB Nielsen Media Research developed each component of the system and this alone ensures that every part works perfectly with each other. The following steps summarize our methodology:
Abstract:
Arianna is a PC based application combining calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. It is the result of experience acquired by AGB Nielsen Media Research over the last decade. It offers a collection of an
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The Establishment Survey (ES) is at the very beginning of all our TAM operations. It is a large-scale study that aims to determine each important characteristics of the universe that affect viewing to come up with a viewing panel that has the same characteristics as the universe.
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Pollux, which stands for polling under Unix, is our proprietary production software. It integrates all the requirements for the production of television audience measurement data of the highest quality.
Pollux assists in the management of the panel. It can be tasked to generate hous
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As soon as the characteristics of the universe of study are determined, recruitment for panel members begins.
We go back to the ES household respondents for further screening and interview, just to make sure that they fit the needs of the panel. When the household passes the screenin
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After getting the consent of the panel households, peoplemeters are installed on all TV sets of the household. The peoplemeter used in the Philippines is called the TVM2, which is a fifth-generation proprietary meter of AGB Nielsen Media Research. More than16, 000 units of this meter
Abstract:
The data collected from TVM2 and produced by Pollux is just the viewing information. This provides the information on the channels viewed, the time of viewing and the individuals who watched. In other words, this does not tell what specific TV programs or commercial spots were viewed.
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If any technical problems appear in the AGB Nielsen Media Research software, client support will guarantee by our technical team.If problems is not appear in the local computer or network, at client`s request we can go to reinstall or fix some error that appear immediately.
Your problems is also our problems.If you found any problems or some error message,please contac
Abstract:
TeleMove is a new tool developed by AGB Nielsen Media Research to analyse the television audience data.TeleMove allows the evaluation of the impact of one or more events on the audience of a certain channel by removing them from the event scheduling.This software will calculate the audience of that time band again taking into consideration the minutes eliminated taking off those events.
Theref
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TeleMovie is a software developed to enter and consult AGB Nielsen Media Research movie database. This efficacious tool enables, in few minutes, to know any information on movies broadcast by the 7 national stations and networks (RAI 1, RAI 2, RAI 3, CANALE 5, ITALIA 1, RETE 4, La7) from 1992 up today.
The database is weekly updated via FTP on the Internet and becomes richer and richer with new information.A
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test (Where we are > AGB Nielsen Media Research)
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Abstract:
test
Abstract:
The panel is a statistical sample of the universe to be measured and refers to the group of homes with peoplemeter installations on all the TV sets in their home. These homes provide the statistical estimates of television viewing, upon which the TAM data is based.The panel is a continuous representative sample of families, from which individual TV viewing data is extracted. The peoplem
Abstract:
On the basis of a statistical design, 450 households in all Slovenian regions were selected and trained for their participation in our survey – TAM system.
The panel guarantees representation of the most important geographic, demographic and TV–graphic of Slovenian population, as identified by Establishment Survey.
Abstract:
The panel is a statistical sample of the universe to be measured represented by all individuals aged 4 or more years, living in private households with at least 1 TV set, without distinction by race, language, nationality or socio-economic status, and independent of telephone ownership.The size of the TNS AGB International panel is 1150 households.
Abstract:
The peoplemeter measurement technology surpasses all previous measurement methods and today predominates over all other TAM methodologies worldwide.
You can watch this page on our main page by click
Abstract:
Regional TAM’s current service is a live, in-home television viewing ratings service.
From December 27th 2009, Regional TAM will evolve to allow full measurement of all HD and SD television receivers, as well as introducing PVR measurement synchronous to the introduction in metropolitan Australia.
Like our metropolitan colleagues, Regional TAM has been working in partnership with research provider AGB Nielsen Media Research to deliver these service enhancements.
This means moving
Abstract:
With the
deadline for Analogue switch off looming in October 2012, most television
households in Ireland are now adopting digital as
their primary reception mode. Based on figures from Nielsen’s September 2010
Establishment Survey, 75% of Irish television households are now digital while 38%
own a personal video recorder (PVR)
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Trainig Programs:
Training in handling programs too
Abstract:
In our ad archive we have over 30000 TV spots.
There is a possibility of receiving ordered spot on different carrier
Internet
e-mail (in case of lox resolution)
CD
VHS
Please find below some examples od ad TV:
Abstract:
AGB Nielsen Media Research TAM data is not comprised only of individual television viewing data, but also of a database of TV Events. While the TAM data produced, using Pollux, from the information collected by the peoplemeter, provides individual-by-individual, minute-by-minute audience data, it does not associate this viewing with particular television events - programs. In Croatia, AGB Nielsen Media Research is
Abstract:
By recording the broadcast of each channel, the program, break and spot database is organized and fed into special software production.
For each event (show and commercial), the exact time of the beginning and ending of the event is recorded.
The time recorded in monitoring department is exactly the some as in production software and from the peoplemeter, which guarantees per
Abstract:
The Monitoring has various tools provided by AGB Media Research, TelePad 3, MultiGrabber and Automatic Spot Recognition – ASR.
TelePad 3 The software currently manages Programs, Breaks and Commercials. (data entry phase, cleaning phase and rate attribution phase)
MultiGrabber is
Abstract:
Along with daily data production, TV Events® monitoring system operates 24 hours a day and 7 days a week to get data of TV broadcasted programs and commercials.
The TV Event system offers an efficient and very reliable suite of tools for the creation, collection and maintenance of high qualities TV events database. The system consists of:
MultiGrabber®:
The digital capture module of television images, operated in a completely digital environment, avoiding the need of tapes and
Abstract:
Regional Weekly Ratings Reports are now available!
For additional media enquiries please contact Ian McDonald on
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Weekly Rating Reports - 2011
Regional Weekly Ratings Reports are now available!
For additional media enquiries please contact Ian McDonald on
Abstract:
Regional Weekly Ratings Reports are now available!
For additional media enquiries please contact Ian McDonald on
Abstract:
Regional Weekly Ratings Reports are now available!
For additional media enquiries please contact Ian McDonald on
Abstract:
TV Ratings and Reach for the 2008 Beijing Olympic Opening Ceremony for 21 countries where AGB Nielsen Media Research operates.
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50/50 Joint Venture Will Offer Unmatched Global Coverage and Client Benefits
London/New York, August 5th 2004 -- The AGB Group and Nielsen Media Research International announced today that they have agreed to form a joint venture that will offer television ratings in 30 countries – under the AGB Nielsen Media Research brand name. The transaction will merge the television audience measurement services of Kantar Media Research-owned AGB Group with the wholly owned TV audience measurement
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AGB Nielsen Media Research is pleased to announce that in partnership with Nielsen Media Research, Arianna has been released as the television ratings tool in the US.
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The live and replayed broadcasting of Olympics events by China’s state broadcaster, the CCTV Olympics channels, substantially increased TV audience viewing; total audience of CCTV-1, CCTV-2, CCTV-Olympics and CCTV-7 grew an astronomical 45% as compared to prior events (August 5th).
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Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year.
Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.
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AGB Nielsen Media Research China shares their strategy for ensuring clients are offered a superior TAM service.
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Following a thorough assessment of the company’s business practices in research, administration and quality control, AGB Nielsen Media Research Ireland has been awarded the highly acclaimed ISO 20252.
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Since 2005 AGB Nielsen Media Research has been implementing its Provincial TAM service. The data which is being produced on an overnight basis from those Provinces that have already been completed highlight how this new TAM service offers a far more comprehensive insight into the strengths of the various channels. The expansion of the panel to incorporate the rural areas shows important, if not dramatic increases, in the population coverage and consistently substantial increases in daily viewing. But wha
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The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.
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August 24th has been, and with it, the close of the 2008 Beijing Olympic Games. The main event, the closing ceremony, brought viewers a very different feeling from the opening ceremony – farewell. According to data from AGB Nielsen Media Research, 80% of Chinese families watched this event.
Abstract:
The 2008 Beijing Olympics have greatly affected the audiences of China; meanwhile, TV was pushing forward the audience activities to understand their focus of Olympic events.
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The Chinese Women’s Volleyball team maintained their number one place in the top 10 list for TV ratings for the fourth time in their game on August 13th, becoming an audience rate legend in the 2008 Beijing Olympic Games. According to data from AGB Nielsen Media Research, male and female audiences show significant differences in their preference of Olympic Games coverage.
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The Chinese Women’s Volleyball team climbed to the number one spot in the top 10 list for TV ratings in their game on August 13th, beating out the Men’s football game that was aired in the same time slot.
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As Liu Xiang left the spotlight, the Chinese audiences turned away from televisions with depression and regret. From 11:00 on the morning of Aug 18th, the audience rate of Men’s 110 Hurdles Race climbed high. At 11:55, Liu Xiang left the game hurt, and the audience rating dropped down in no time.
Abstract:
The audience ratings for the live broadcast of the Women’s Shadowboxing Finals, a martial arts competition, earned a place in the top 20 list at 1.02%. Although many did not expect martial arts performances to be broadcast live, the competitions received much support at noon. According to AGB Nielsen Media Research, six martial arts events were broadcast by CCTV-2 including free-strike, boxing, fencing and shadowboxing
Abstract:
Halfway through the 2008 Olympic Games, Chinese TV audiences are demonstrating strong interest in the competitions and events. Olympic programs on CCTV have drastically affected the behaviors of the Chinese viewers. Three specific trends emerged among Chinese viewers: first, equal attention from urban and rural audiences; second, the viewer rates peak during the day; and three, increased willingness to share these programmes with families and friends.
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The Chinese Gymnastic Team completed their tour of the Beijing 2008 Olympics with a new record. As the data of AGB Nielsen Media Research shows, nearly 60% of Chinese TV audiences witnessed their journey of obtaining 9 gold medals.
Abstract:
The audience ratings for CCTV-1’s live broadcast of the Women’s Shot Put Finals topped the track and field ranking at 5.8%. The Semifinals of the 110m Hurdles Race and the Men’s 200m Final also attracted a large audience as a result of the awe-inspiring performance from Bolt.
Abstract:
Phelps realized his dream of eight gold medals with the advantage of 0.01 second on August 17th. However, the Chinese audiences obviously paid more attention to Yao Ming. During the 4 preliminary stages of Chinese Men’s Basketball, more than 44% of TV audiences watched the 4 games to witness the hardship that the Chinese basketball team went through, far more than the number of audiences watching Phelps on TV.
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The OzTAM board of directors announced the reappointment of AGB Nielsen Media Research as the supplier of television audience measurement (TAM) services for the Australian metropolitan markets.
Click here to view/downloa
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Giovanni Fabris, Fabris Media, underlines the importance of AGB Nielsen Media Research’s TAM system reporting from a national sample, and the business value it generates.
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Independent Audit Report Summary following a detailed investigation into the representativeness, accuracy and reliability of the AGB Stat Ipsos TAM system.
Abstract:
Top 10 Olympic Events on Aug. 12
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Following their initial climb to the number one spot in the audience ratings list in their match against Venezuela on August 9th, the Chinese Women’s Volleyball team managed to maintain their first place rank through August 11th. On their road to claim the gold medal, the Chinese Women’s Volleyball team is gaining momentum, and is beginning to attract attention from all over the nation.
Abstract:
Home. Contact. Careers. Careers Apply. Back to Job Opportunites Search Page. You are applying for the following job position:. Job Title:. Country:. You can upload your Curriculum Vitae in Microsoft Word (DOC) or Adobe (PDF) format, or you can summarize it in the available text field in the form; please remember that the fields marked with " are mandatory. Submission Date:Full Name:. Email Address:. Attach CV:. Message you would like to submit:. Submit Application. Your application has been