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  (Where we are > Hungary)

Abstract:
About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. The rang

1976-1987: From the first installation of a peoplemeter to the Italian panel  (Where we are > Italy)

Abstract:
In 1976, LCM Graman, an ad-hoc research and consulting company established in Rome in 1964, launched a TAM service based on the peoplemeter system by recruiting 500 households as the pioneer nationwide panel. This meter, designed and manufactured in Italy, tape-recorded all information which were then merged with the individual audience data collected through a diary survey conducted on a sample of 1,500 individuals. This new Television Audience Measurement was the first experience in this fiel

1992-1999: The right formula leads to an indisputed leadership  (Where we are > Italy)

Abstract:
In 1991, after Mr. Maxwell's death, all financial companies went into liquidation and Alberto Colussi decided to buy AGB Italia from the liquidators (i.e. Arthur Andersen) in 1992. Afterwards he resolved to concentrate his efforts on the development of the television audience measurement so he sold all other activities of his company, that is the ad-hoc researches and the "consumer" panel. In October 1992, AGB Italia established in Switzerland a support company, called AGB Media Services, dedicat

About Us  (Where we are > Italy)

Abstract:
Nielsen TV Audience Measurement S.r.l. is a division of The Nielsen Company, the worldwide television audience Measurement (TAM) specialist using peoplemeter systems. Our Mission To define a common currency based on a reliable, transparent, independent audience measurement system. Our History In 1981, AGB Nielsen Media Research became a specialised pioneer in the manufacture, supply and installation of p

AdFinder  (Where we are > Italy)

Abstract:
AdFinder is a new AGB Nielsen Media Research proprietary software developed to control the positioning of advertising inside the television events and calculate the percentage of advertising. It has been designed as an agile tool for the channels which can find out all changes in its advertising planning as well as any violations of laws in force. This software has been fully developed in

AGCOM  (Where we are > Italy)

Abstract:
The Authority for the Guarantees in Telecommunications is an independent Body established by the law 249 of 31st July 1997.As the other Authorities included in the Italian system, AGCOM answers for its activity to the Parliament which has set out its powers, its by-laws and has appointed its members. The Italian law-maker has decided to assign a unique institution the regulation and vigilance of tel

Analysis Software  (Where we are > Romania)

Abstract:
The analysis software is InfoSysTV, developed by TNS. The main features of this software are:InfoSysTV is a completely integrated offering. There are a number of modules within the system that provide the types of analyses described below.  The system works with raw viewing data and allows users to analyse a multitude of

Analysis Software  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Analysis Software  (Where we are > Croatia)

Abstract:
At the front end of the TAM system, the analysis software allows clients to use and analyze the TAM database. The enormous amount of detailed data and its richness exclude the possibility of using printed reports, except in the case of very simple analyses. Commercial statistical packages, which would overcome the challenge of this database complexity, are not designed for TAM data and for TAM data users. This is why the AGB Nie

Arianna - the concept  (Where we are > Australia)

Abstract:
Innovation Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market. Integration Arianna’s integr

Arianna - The concept  (Where we are > New Zealand)

Abstract:
Innovation Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market. Integration Arianna’s integr

Basic Process  (Where we are > Indonesia)

Abstract:
Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery. As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will als

Client Support  (Where we are > Slovenia)

Abstract:
Training, On-call-help At time of our application software installation, every client gets a basic training, so to become a qualified user of our application tools. Basic training could be organized for a group of users, or on individual basis, especially when specific needs of a user have to be considered. Time schedule of training is determined according to specifics of each client and user. After while, when the user gets acquainted with the tools, and proficient in elementary

Client Technical Support  (Where we are > Thailand)

Abstract:
Service System

Data Collection  (Where we are > Indonesia)

Abstract:
Data viewing in Indonesia collects through two systems, which are on-line and off-line. The bigger cities, such as Jakarta and Bodetabek, Surabaya and Gerbangkertasila, and also Bandung have been fully-transfer to TVM5® series technology with on-line system, while the other seven cities will follow starting 2008. For off-line system, the viewing data that is recorded in module’s memory will be collected to be replaced with another module by module collector every week. Then the module is connecte

Data Production  (Where we are > Indonesia)

Abstract:
The data collected by Compass® system through GSM transmission is processed and produced by Pollux® system in AGBNielsen server in Jakarta. The system is also connected to headquarter in Switzerland (Buochs and Lugano) with back-up support in Malaysia (Kuala Lumpur). Pollux is a full-featured, integrated and reliable TAM data retrieval and production system, which combines international standardization with transparency, by means of extensive and flexible reporting at all phases of data productio

Data Transmission  (Where we are > Croatia)

Abstract:
Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines, cellular telephone networks or dedicated radio frequencies, using the AGB Nielsen Media Research's production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.

Data Transmission  (Where we are > Romania)

Abstract:
Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines or GSM telephone networks using the TNS AGB International production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.

Establishment survey  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Fifth Step: Pollux  (Where we are > Thailand)

Abstract:
The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all Clients.         You can watch this page on our main page by click here.

Final Processing and Data Delivery  (Where we are > Indonesia)

Abstract:
Viewing data, household panel and demographic data, and channel migration data from household panel that have been processed is projected and produced through Pollux® system data and then combined automatically by monitoring data of TV programs and commercials produced by TV Events® for database in analysis software Arianna®. Arianna® is an innovative, flexible and modular system that suits the needs of each user. TAM data users must have software Arianna® in order to analyze TAM data. It can be

First Step: Establishment Survey  (Where we are > Thailand)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn.           You can watch this page on our main page by click

Fourth Step: The Polling  (Where we are > Thailand)

Abstract:
Polling is the process of transmitting the data from the peoplemeters to the central production center. In most cases between 02h00 and 06h00 daily, via the fixed telephone line from the home or utilizing a GSM modem installed in the meter’s Transmission Unit.     You can watch this page on our main page by click

Glossary  (Where we are > Venezuela)

Abstract:
  A | B | C | D | E | F | G | H | I

History  (Where we are > Mexico)

Abstract:
Since the beginning of its operations, back in 1991, IBOPE AGB Mexico’s achievements have placed it in a privileged position among Mexican market research companies. In 1992, it installed People Meters in 300 TV households, gave diaries to 840 TV households in Mexico City’s metropolitan area, and provided the whole industry with training seminars on ratings, reach and frequency. In 1993, the company installed People Meters in 450 TV households (reading one TV each) and l

International Presence  (Where we are > Mexico)

Abstract:
IBOPE AGB Mexico, a Grupo Delphi company, was born out the group’s association with IBOPE Latinoamérica in 1991, and with AGB Europe in 1995, both international leaders in audience measurement. Since 1969, IBOPE has been the pioneering electronic TAM company in Latin America. Nowadays, with over a thousand employees distributed in its companies, Grupo IBOPE is provided with experienced professionals for each of the 11 markets in which it has activity. IBOPE was the initiator of real

Introduction  (Where we are > Lebanon)

Abstract:
Since 1999, AGB Stat Ipsos has been providing complete TAM data to the Lebanese market. A national representative sample was completed in 1999 (400 households, individuals aged 4+ in TV households) and expanded to 600 households, during the year 2009. Television Audience Measurement (TAM) The TAM system has proven itself as the most successful and precise method of collecting this type of information in Europe and worldwide. Its efficiency manif

Introduction  (Where we are > Croatia)

Abstract:
Nielsen Audience Measurement (AGB Puls d.o.o.) specialises in measuring Croatian TV audiences using the TAM peoplemeter system. The company was founded in 2002 as a joint venture between the AGB Group and Puls, a local market research company. Our measurement system is accepted as market currency and is used daily by all relevant media people. Our Mission A television audience measurement (TAM) system is reliable because of the provider’s solid experien

Introduction  (Where we are > Macedonia)

Abstract:
Nielsen Audience Measurement (Macedonia) began electronic television audience measurement (TAM) in August 2007. Data regarding the TV viewing audience for the capital city of Skopje has been continually delivered to the market since December 2007. The national representative panel in Macedonia, completed during July 2008, comprises 400 installed households, or more than 1300 individuals, in the daily production. The panel is formed

Introduction  (Where we are > Serbia)

Abstract:
Since 2002, Nielsen Audience Measurement (AGB Strategic Research) has been providing complete TAM data to the Serbian market. A national representative sample was completed in December 2002 (890 households, individuals aged 4+ in TV households, territory of Serbia without Kosovo). Our Mission To establish a uniform data system for TV audience measurement used by the TV stations, media buyers, media planners and advertisers for their advertising ac

Introduction  (Where we are > Thailand)

Abstract:
Nielsen TV Audience Measurement (Thailand) has been providing television audience measurement (TAM) services in Thailand for more than 20 years. We provide a total information service about television to broadcasters, advertising agencies and the media industry. Our television viewing panel comprises 1430 households with plans for further expansion. Our commitment to the highest quality data and its integrity ensures continued improvement of our service to benefit the entire industry. We are proud to hav

Introduction  (Where we are > Slovenia)

Abstract:
  Nielsen Audience Measurement, medijske raziskave, d.o.o. Nielsen Audience Measurement (medijske raziskave, d.o.o.) is the Slovenian member of The Nielsen Company, the largest provider of Television Audience Measurement (TAM) services in the world. TAM research in Slovenia was initiated by AGB Nielsen, medijske raziskave, d.o.o. (previously named Media Services AGB d.o.o.) in January 1999. The first data was released in April 1999 based on a 350 hou

Introduction  (Where we are > South Africa)

Abstract:
AGB Nielsen has measured television in South Africa using peoplemeter technology since 1989. The research is funded via a 1% levy on all measured advertising and is managed by the joint industry committee, the South African Advertising Research Foundation (SAARF). Since 1989, the panel size has gradually increased from approximately 400 households to the current 1356 households. The major client is SAARF who pays for the main panel of 1200 households.

Introduction  (Where we are > Hong Kong)

Abstract:
Television, in nearly every country around the world, has become the dominant medium for information, commercial com

Introduction  (Where we are > Mexico)

Abstract:

List of clients  (Where we are > Italy)

Abstract:
Companies   Giochi Preziosi http://www.giochipreziosi.it

Methodology  (Where we are > Venezuela)

Abstract:
Universes and Targets: The Univese of homes is determined through official sources. As target for the studies, homes are selected of the main cities to be measured. Type and Size Sample: Division of the city by areas Determination of the demographic density by areas an parish Interviews distribution according to the demographic density (homes)

NIELSEN TO MEASURE TV USAGE IN THE UKRAINE  (Where we are > Ukraine)

Abstract:
Kiev, Ukraine, March 5, 2013 – NIELSEN, the world’s leading marketing and media information and measurement c

Overview  (Where we are > Hungary)

Abstract:
Panel   Universe: 3 945 728 TV households (with at least one TV set with TV reception) 9 027 531 individuals aged 4+ in T

Panel   (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Peoplemeter  (Where we are > Croatia)

Abstract:
Measuring TV audiences requires state-of-the-art technology to ensure precise and accurate data is collected from the TAM panel homes, easily and effectively. Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per family have lead to a more complex TV environment. Furthermore, the viewer is now faced with the possibility of utilizing the

Peoplemeter Installation Change to TVM-5® Technology  (Where we are > Indonesia)

Abstract:
There are many types of peoplemeter or electronic survey equipments. As cellular phone, peoplemeter is also adjusted to local TV environment in each country. But it has to have technical standard which is certified internationally by international institution, such as ARM Group that also issues GGTAM. Types of peoplemeter are for analog environment, digital environment, off-line data collection through modules (an equipment to record viewing data) and on-line data collection through data transmis

Peoplemeters  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Polling  (Where we are > Slovenia)

Abstract:
Every night the data stored in the peoplemeter during the day, is retrieved and transmitted – “polled” – to the AGB’s production system, via telephone lines. Polling is done between 02:00 and 06:00, in four intervals.

Polling  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Pollux  (Where we are > Croatia)

Abstract:
Pollux is the heart of the AGB Nielsen Media Reserch TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual (unidentified) minute-by-minute, 365 days of the year. The software functions cover all the main activities, namely the recruitment and the management of the households, the data transmiss

Pollux  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Privacy policy statement of Nielsen TV Audience Measurement Pty Ltd  (Where we are > Australia)

Abstract:
Privacy Policy Statement of Nielsen Television Audience Measurement Pty Ltd 1 Commitment to Privacy The privacy of our panel members and survey respondents is extremely important to Nielsen Television Audience Measurement ("Nielsen TAM", "we" or "us"). We at all times regard privacy as a serious matter on which the goodwill of the company depends and we adhere strictly to the current Market & Social Research Privacy Code (March 2007) endorsed

Production System  (Where we are > Romania)

Abstract:
The Production System is the heart of the TNS AGB International TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual  minute-by-minute, 365 days of the year. Both Pollux (AGB Media Research) and Comtel (TNS) are used to colect the data and Pollux merges and produces the fi

Products and Services  (Where we are > Slovenia)

Abstract:
Nielsen Audience Measurement (Slovenia) is specialised in measuring TV audiences using the peoplemeter TAM system. We offer the market a fully integrated and harmonised system, based on excellent knowledge in data collection and production, and supported by Arianna, our comprehensive analysis software. Professional training and technical support is availab

Regional TAM  (Where we are > Australia)

Abstract:
What is Regional TAM? Regional TAM Pty Limited is a joint venture comprising the 5 FTA regional commercial networks – NBN Limited, Prime Television Pty Ltd, Seven Queensland, Southern Cross Broadcasting Pty Ltd, and WIN Corporation Pty Ltd. Collected and marketed by Nielsen TV Audience Measurement, Regional TAM data is the official television audience measurement (TAM) of Free-To-Air and Subscription television viewing in the five aggregated regional markets and 19 component sub-market

Second Step: The Panel  (Where we are > Thailand)

Abstract:
The Panel is an appropriate number of families selected on the basis of a statistical design to represent the most important population statistic           You can watch this page on our main page by click here.

Seventh Step: Analysis Software  (Where we are > Thailand)

Abstract:
Comprehensive analysis software multiplies the value of the TAM data.             You can watch this page on our main page by click here. &n

Sixth Step: TV Events  (Where we are > Thailand)

Abstract:
  TAM data is not comprised only of individual television viewing data, but also of a database of TV Events.           You can watch this page on our main page by click here.

Software Packages  (Where we are > Mexico)

Abstract:
Media Smart Station (MSS) This is a platform that integrates in a simple way several databases of audience media; measured by IBOPE AGB. The tool provides solutions that allow to developing innovative analysis used for the media strategy. The station is a multimedia system that allows that one or many adm

Standard Reference  (Where we are > Indonesia)

Abstract:
AGB Nielsen Media Research (AGBNielsen) is a worldwide company which conducts TV Audience Measurement (TAM) in 10 cities in Indonesia as part of AGBNielsen global survey in more than 30 countries around the world. AGBNielsen is a joint venture company of two recognized TV Research companies in the world. They are AGB Group (operating in more than 30 countries) and Nielsen (operating in more than 70 countries). Its headquarter office is in Europe (Switzerland and Italy). In Indonesia, AGBNielsen is the fo

System  (Where we are > Croatia)

Abstract:
The Seven Steps of the Nielsen Audience Measurement TAM system guarantees the production of reliable, independent and transparent TAM data in every operating company within the group. The Seven Steps system was first implemented in Italy and successfully introduced to all operating countries of The Nielsen Company including Croatia. Nielsen Audience Measurement (Croatia) is dedicated to serving the market from the first step to the last. Our "System" ensures that each step is followed precisely

System  (Where we are > Slovenia)

Abstract:
Television Audience Measurement systems quantify and qualify the viewing of television programs and commercial breaks. Television stations require TAM data in order to develop their programming and broadcasting strategies. Advertisers and their agencies require TAM information in order to evaluate and maximise the effectiveness of their investment in the purchase of TV commercials. Ratings – the common currency In markets where TV viewing

System  (Where we are > Thailand)

Abstract:
Please click here to visit the English version of this page on our main page. The Seven Steps of the Nielsen's Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group. Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the re

System  (Where we are > Venezuela)

Abstract:
Hardware Production: People’s Meter     Capacity of measuring 4 TV househols audience. It`s a

System  (Where we are > Romania)

Abstract:
The Seven Steps of the AGB Nielsen Media Research Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.   Graphical overview of AGB Nielsen Media Research TAM system:

System  (Where we are > Serbia)

Abstract:
Nielsen Audience Measurement offers a fully integrated proprietary system, operated by a reliable supplier whose expertise includes: Panel Design, recruitment and management Hardware Research, development and production Data collection and production Comprehensive Analysis Software development The Seven Steps of the Nielsen's TAM system guarantees the production of reliable, independent and tr

TAM Overview  (Where we are > Italy)

Abstract:
Population: 59.131.287 Panel Size: 5.188 households

TeleMonitor - TV viewing analysis   (Where we are > Croatia)

Abstract:
TeleMonitor What your target is looking at and who are the viewers? Whose viewers can be considered 'loyal' and which channels or events do they watch? The switching of the viewers varies according to the different time bands? What are the effects of a new event on television viewing? TeleMonitor, an

TeleMove  (Where we are > Italy)

Abstract:
TeleMove is a new tool developed by AGB Nielsen Media Research to analyse the television audience data.TeleMove allows the evaluation of the impact of one or more events on the audience of a certain channel by removing them from the event scheduling.This software will calculate the audience of that time band again taking into consideration the minutes eliminated taking off those events. Theref

TeleMovie  (Where we are > Italy)

Abstract:
TeleMovie is a software developed to enter and consult AGB Nielsen Media Research movie database. This efficacious tool enables, in few minutes, to know any information on movies broadcast by the 7 national stations and networks (RAI 1, RAI 2, RAI 3, CANALE 5, ITALIA 1, RETE 4, La7) from 1992 up today. The database is weekly updated via FTP on the Internet and becomes richer and richer with new information.A

TeleSpot+ - Campaign Post Evaluation Tool  (Where we are > Croatia)

Abstract:
TeleSpot How much has been successful your television campaign? Your advertising targets have been hit? How have you split your expenditures by channel, time band, day, event typology? What about the activity of your competitors? TeleSpot answers these and many other questions. It is an AGB Nielsen Media Research propri

test  (Where we are > AGB Nielsen Media Research)

Abstract:
test

The Panel  (Where we are > Slovenia)

Abstract:
On the basis of a statistical design, 450 households in all Slovenian regions were selected and trained for their participation in our survey – TAM system. The panel guarantees representation of the most important geographic, demographic and TV–graphic of Slovenian population, as identified by Establishment Survey.

The system  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

Third Step: The Peoplemeter  (Where we are > Thailand)

Abstract:
The peoplemeter measurement technology surpasses all previous measurement methods and today predominates over all other TAM methodologies worldwide.         You can watch this page on our main page by click

TV Events  (Where we are > Romania)

Abstract:
The Monitoring has various tools provided by AGB Media Research, TelePad 3, MultiGrabber and Automatic Spot Recognition – ASR. TelePad 3 The software currently manages Programs, Breaks and Commercials. (data entry phase, cleaning phase and rate attribution phase) MultiGrabber is

TV Events  (Where we are > Croatia)

Abstract:
AGB Nielsen Media Research TAM data is not comprised only of individual television viewing data, but also of a database of TV Events. While the TAM data produced, using Pollux, from the information collected by the peoplemeter, provides individual-by-individual, minute-by-minute audience data, it does not associate this viewing with particular television events - programs. In Croatia, AGB Nielsen Media Research is

TV Events  (Where we are > Italy)

Abstract:
Please click here to visit the English version of this site on our main page.

TV Monitoring  (Where we are > Indonesia)

Abstract:
Along with daily data production, TV Events® monitoring system operates 24 hours a day and 7 days a week to get data of TV broadcasted programs and commercials. The TV Event system offers an efficient and very reliable suite of tools for the creation, collection and maintenance of high qualities TV events database. The system consists of: MultiGrabber®: The digital capture module of television images, operated in a completely digital environment, avoiding the need of tapes and

What we do  (Where we are > Australia)

Abstract:
As our mission states, our task is to establish a common currency used by TV Stations, Media Planners and Advertisers for their advertising transactions. What does this mean? Nielsen TV Audience Measurement has been established to determine the viewing behaviour of the Australian metropolitan TV audience and thereby establish a 'rating' for each minute of broadcast time. This 'rating' becomes the currency that facilitates the purchase and sale of TV br

What we do  (Where we are > New Zealand)

Abstract:
Our mission is to establish a common currency used by TV Stations, Media Planners and Advertisers for their advertising transactions. What does this mean? Nielsen TV Audience Measurement was established to determine the viewing behaviour of the New Zealand TV audience and thereby establish a 'rating' for each programme broadcast. This 'rating' becomes the currency that facilitates the purchase and sale of TV broadcast time. How is this done? In general terms,

BARB Awards Contract Extension  (News > United Kingdom)

Abstract:
London, 2nd December 2004 -- ATR Nielsen Media Research is pleased to announce that BARB (Broadcaster's Audience Research Board) has taken up the option to extend their current TAM contracts for a further 3 years, as of January 2007. BARB's Chief Executive, Bjarne Thelin, commented that the current BARB measurement system was designed for the digital television environment. It is delivering well on a consistent basis and the design remains the most relevant base for the foreseeable

Successful completion of AGB Nielsen Media Research Joint Venture  (News > AGB Nielsen Media Research)

Abstract:
Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal.  The agreement to form a new joint venture was previously announced on August 5, 2004.

12th Annual AGB Nielsen Media Research Workshop in Shanghai  (News > China)

Abstract:
AGB Nielsen Media Research brought their Annual Workshop to Shanghai, marking the first time that the conference has been held in Asia. The event reflected the increasingly global scope of AGB Nielsen Media Research’s investment activities as well as the company’s commitment to providing China with superior television audience measurement (TAM) services. The annual Workshop attracted some 350 delegates, and included an interactive program that discussed the future of television in China.

AGB Group and Nielsen Media Research International To Create International TV Ratings Company  (News > AGB Group)

Abstract:
50/50 Joint Venture Will Offer Unmatched Global Coverage and Client Benefits London/New York, August 5th 2004 -- The AGB Group and Nielsen Media Research International announced today that they have agreed to form a joint venture that will offer television ratings in 30 countries – under the AGB Nielsen Media Research brand name. The transaction will merge the television audience measurement services of Kantar Media Research-owned AGB Group with the wholly owned TV audience measurement

AGB Nielsen Awarded TAM Ireland Contract Extension  (News > Ireland)

Abstract:
Television Audience Measurement Ireland has awarded AGB Nielsen Media Research a further five year contract to supply television audience measurement for the Irish markets. The extension begins in September 2010.

AGB Nielsen Media Research (Hungary) upgrading panel to accurately measure digital TV viewing.  (News > Hungary)

Abstract:
The Hungarian TV ratings panel will be upgraded through the installation of UNITAM metering technology.

Auditel commits to the deployment of UNITAM.  (News > Italy)

Abstract:
Milano, December 2005: Auditel, the Italian joint industry committee, has committed to upgrade its TV Ratings panel measurement technology, with the progressive deployment of the UNITAM system. The UNITAM deployment plan foresees a phased rollout over the next 4 years. By the end of 2006, it is expected that nearly one third of the current 5100 household panel will be installed with UNITAM. By the end of 2007, this upgrade in metering technology should have been implemented in so

CASBAA Conference in Vietnam  (News > AGB Nielsen Media Research)

Abstract:
Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year. Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.

China TAM Media Forum  (News > China)

Abstract:
AGB Nielsen Media Research China shares their strategy for ensuring clients are offered a superior TAM service. 

Executive Management Board responses to the recent events in Greece  (News > Greece)

Abstract:
Dr. Alberto Colussi, Chairman of the Executive Management Board of AGB Nielsen Media Research today expressed surprise and shock by the recent announced decision to start a formal prosecution against the Greek subsidiary and conveyed his confidence in the transparancy and quality of the Greek TAM System.

Installation of UNITAM meters in Italy  (News > Italy)

Abstract:
The contract has been concluded with Auditel for the installation of the UNITAM system for the entire panel.

ISO 20252 and ISO 26362 certification awarded to Australia  (News > Australia)

Abstract:
Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Australia has received both ISO 20252 and ISO 26362 certification.

ISO 20252 awarded to AGB Nielsen Media Research in the UK  (News > United Kingdom)

Abstract:
ISO 20252 is the new international standard for organisations and professionals conducting market, opinion and social research. It establishes Industry terms and definitions as well as the service requirements.

ISO 20252, ISO 9001 and PPT certification awarded to Hungary  (News > Hungary)

Abstract:
Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification f

Jakarta office provides continual TAM service throughout the ‘flooding disaster’ period   (News > Indonesia)

Abstract:
AGB Nielsen Media Research based in Indonesia's flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Recovery Site (GDRS) service.

LiveRatings Launched in South Korea  (News > South Korea)

Abstract:
AGB Nielsen Media Research has globally launched LiveRatings, their innovative system for TAM data delivery, in South Korea on the 9th July 2008.

Nielsen Media Research chooses Arianna as TV Ratings Analysis Software for the US market  (News > Not Specified)

Abstract:
Lugano, August 5th, 2004 - - Nielsen Media Research has reached an agreement with AGB Soft, to supply its US clients with Arianna; the AGB Soft TV ratings analysis software suite.

Planning TV with national data in China  (News > China)

Abstract:
Giovanni Fabris, Fabris Media, underlines the importance of AGB Nielsen Media Research’s TAM system reporting from a national sample, and the business value it generates.

Regional Western Australia introducing TAM based on peoplemeter technology.   (News > Australia)

Abstract:
Diaries to be replaced with online peoplemeter TAM system into Regional Western Australia.

SAARF Awards TAM Contract to AGB Nielsen Media Research  (News > South Africa)

Abstract:
The South African Advertising Research Foundation (SAARF) has awarded AGB Nielsen Media Research the television audience measurement (TAM) contract from 2005 to 2011.     The new AGB Nielsen Media Research contract foresees the introduction of a full overnight data service, in that clients will have access to minute-by-minute, individual by individual data for all programmes, breaks and spots the following day.  The rural areas will also be included in the new national panel

Statement from Greek Joint Industry Committee (EEET) following independent Audit on the Greek AGB Nielsen Media Research TAM operation  (News > Greece)

Abstract:
The Independent Auditors’ Report on the evaluation of the TAM system of AGB Nielsen Media Research Greece was issued and presented to the Joint Industry Committee (EEET) of the Audit Company for Media Measurement Research (EEEM-MME) in early September.   Following the evaluation of the report, the EEET published an official statement, highlighting the main points in the above mentioned report.

Summary Report: Independent Audit on Lebanese TAM Operation  (News > Lebanon)

Abstract:
Independent Audit Report Summary following a detailed investigation into the representativeness, accuracy and reliability of the AGB Stat Ipsos TAM system.

TAM contract in the United Kingdom  (News > United Kingdom)

Abstract:
BARB, a joint company of BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising, announced in Dec 2007 that TNS were awarded two contracts, including establishing and maintaining a new viewing panel, handling meter panel installation, data retrieval, processing and audience reporting functions.

Time-Shifted viewing in Australia  (News > Australia)

Abstract:
Australian TV audience ratings supplier OzTAM is to begin reporting time-shifted FTA TV viewing from Feb 2010, following trials with the UNITAM peoplemeter.

TV Events team develops TeleGril VideoMaker  (News > Not Specified)

Abstract:
The TV Events team has recently developed an integration tool between the MultiGabber system and the AGB Nielsen Media Research proprietary analysis software allowing for the seamless export of video clips into Arianna.

UNITAM peoplemeter system to be introduced by BARB  (News > United Kingdom)

Abstract:
Barb is extending its ratings measurement system to include DVD recorders and PVR devices other than Sky+.

8th Annual AGB WorkShop  (News > Switzerland)

Abstract:
8th Annual AGB WorkShop Bürgenstock Hotels, Switzerland 15th – 17th September ‘03 Every year for the past 7 years, AGB Media Services has organised an annual WorkShop dedicated 100% to Television Audience Measurement. In the past, this yearly event originally provided an opportunity for the key AGB Group decision makers to come together, to update themselves on the latest developments within the AGB proprietary TAM system. Continual international growth, increased local

A seamless transition to Y2K  (News > AGB Group)

Abstract:
All hardware, application and production software of the AGB Group are functioning normally in the first days of business of the new year, as they showed no problem related to the change of date.

AGB Anadolu – The Ongoing Satisfaction!  (News > Turkey)

Abstract:
In a country situated at the crossroads of civilizations, religions and trade, where Europe meets Asia, AGB Anadolu has been serving for 11 years in a young, dynamic and challenging business environment.

AGB Group – The Most Appreciated TAM Provider Worldwide  (News > AGB Group)

Abstract:
During the recent ESOMAR/ARF Cannes conference on Audience Measurement, a paper by Peter Menneer was presented, ‘A Global review of TV Peoplemeter Systems – a Customer Satisfaction Survey’, where the AGB Group was named as the world’s most admired TV rating firm. “Top of the form is AGB. They are given particularly high marks for access to disaggregated data and customer choice of software. Their service is seen to be

AGB Group Unveiled its latest TAM technology at WAM 2003  (News > AGB Group)

Abstract:
AGB unveiled its latest television audience measurement technology during the Week of Audience Measurement, held 15th -20th June, in Los Angeles, CA. The demonstration offered at WAM highlighted many advantages of this new technology, among which: Measurement of all kinds of TV platforms (including all digital formats) without requiring cooperation from broadcasters (e.g. no embedded codes in the broadcast signal are required). Accurate measurement of any form

AGB Polska Celebrates 5th Anniversary  (News > Poland)

Abstract:
In light of this achievement, on the 29th of March 2001, AGB Polska celebrated together with its clients at the “Hybrydy” Club in Warsaw, its 5th successful year

AGB Soft launches Arianna 3.0, the avant-garde TV ratings analysis software  (News > AGB Group)

Abstract:
AGB Soft, the analysis software specialist of the AGB Group, is announcing the release of Arianna 3.0. Arianna 3.0 is the evolution of the AGB WorkStation based on the experience acquired over the last 7 years and sustained by a solid market position with thousand of users in more than 20 countries, across 4 continents. Aiming to become the most highly recognized and appreciated TV ratings analysis software, Arianna 3.0 through its innovation, integration and flexibility is enriched by the direct impl

AGB Ukraine  (News > Ukraine)

Abstract:
Market development in Ukraine

AGB Workshop 9th Annual WorkShop – 21st to 23rd June 2004  (News > AGB Group)

Abstract:
In keeping with tradition, this year’s event was again held in the Bürgenstock Hotels & Resort, Switzerland, with some 170 delegates participating, of which nearly a third of the participants were external guests covering some 19 countries across the globe. Highlights of this year’s event included: the presentation of the revolutionary TAM data system, offered by the AGB Group, that of LiveRatings, field results of the UNITAM and TVM5 metering technology, and a range of locally produced products

AGB's TVM4 Peoplemeter - measurement of new broadcast developments  (News > United Kingdom)

Abstract:
The new ATR UK People meter service of measurement is able to measure all current platforms, even those where there is no direct compliance, as the digital cable platform. Existing capabilities include its ability to measure the likely broadcast developments such as interactivity, electronic programme guides and many others.

ARS Copy Gallery – ‘all in one’ advertising creative activity monitoring software  (News > Hungary)

Abstract:
AGB Hungary, with their in-depth understanding of the Hungarian TAM industry, is now providing the market with a complete ‘creative cross-media activity database ‘software solution. The user is able to view and systematize the accumulated database, of one or many years, across the full spectrum of advertising forms.ARS simplifies the process of selecting and comparing advertisements. The software contains all the information of advertisements published in any type of media, and shows their fe

ATR Australia goes live with Regional TAM  (News > Australia)

Abstract:
ATR Australia's new regional TAM system was launched today, with clients downloading the first day of the official 2003 Ratings Year this morning. The panel provides daily TAM data for five regional markets and twenty-three sub-markets from a panel of 2000 homes. Data collected by these meters will determine each network’s share of the annual $600 million regional TV advertising spend. ATR Australia and Regional TAM have worked together for the last four months to ensure a smooth

ATR Australia Wins Regional TV Ratings Tender  (News > Australia)

Abstract:
The contract for the television ratings service for the major regional areas of Australia has been awarded to ATR Australia, part of the AGB Group of companies. The new service will commence on January 1, 2003 and is expected to be for a panel of 2000 homes spread across regional Queensland, Northern and Southern NSW, Victoria and Tasmania. Tenders for the contract were invited in June 2001 and three companies submitted proposals, ATR, ACNielsen and Taylor Nelson Sofres. Chr

ATR gets Thumbs Up from Independent Auditor  (News > Australia)

Abstract:
May 22, 2001: ATR Australia's modern television audience measurement system has been given a 'thumbs up' in an independent auditor's report released today. The new ATR system, launched in January this year, will continue to be the standard for Australian television audience ratings for the next seven years, including the introduction of digital free to air broadcast.

Automatic Spot Recognition – Improved spot database efficiency & quality.  (News > AGB Group)

Abstract:
TV Events Manager, Francesco Rossi, commented that this system, based on a video pattern recognition algorithm, allowing the system to automatically classify old/repeat spots ‘ has no doubt improved the efficiency, production time and quality of the database archive, which is then available to the user first thing the following morning, after broadcasting’.

Automatic Spot Recognition is Now a Reality  (News > AGB Group)

Abstract:
Within the TV events division, AGB’s MultiGrabber system has already proved to significantly increase the efficiency of TV events data collection – requiring at least 25% less time than previously. Now AGB’s revolutionary Automatic Spot Recognition is offering a means to drastically reduce the resources required for this task. The system allows detection of the old/repeat spots and automatically classifies them. With the Automatic Spot Recognition the TV events data collection activity c

BARB New Service - Data Release  (News > United Kingdom)

Abstract:
In a press release yesterday, BARB commented that it “has reviewed the currently available data from the new panel and can confirm it has passed the quality control thresholds. This is confirmed in the parallel run data published by BARB that showed channel viewing shares which were broadly in line with expectations. Panel balance is satisfactory with many of the ITV regions showing an improvement in sampling efficiencies, and compared with the previous panel, balance has improved at both the netwo

BARB Releases Parallel Run Data - December 2001  (News > United Kingdom)

Abstract:
BARB together with ATR UK will launch its new service as of 6am on 1st January 2002, based on an entirely new and larger panel. Comparisons between the current and the new panel, based on "live" viewing data, to allow for an evaluation based on the most recent two weeks of data, confirm the new panel's sample efficiencies and its overall panel balance.

IBOPE AGB Mexico - A truly successful 10 year partnership  (News > Mexico)

Abstract:
The Mexican TAM service is one of the largest and most complex TAM operations in Latin America and its media community has today one of the most sophisticated and reliable TAM services in the world.

Insight into the key factors that have contributed to AGB's success in peoplemeter TAM  (News > AGB Group)

Abstract:
"The AGB Group has had unparalleled worldwide success in setting up peoplemeter TAM systems. Over a period of ten years, the Group has expanded its' operations from three to sixteen countries, across 4 continents, each time setting up the internal infrastructure required, and providing the technology demanded by the local conditions. But, without a doubt, it has been the last two years that have been the most challenging. Between January 2000 and January 2002, the Group has met the challe

Media Services AGB – Slovenia wins market leader account  (News > Slovenia)

Abstract:
Media Services AGB – Slovenia has singed a multi term peoplemeter contract with Pro Plus, part of the CME Group, for both its commercial channels, Pop TV and Kanal A.

Nielsen Media Research Looks at Changing the Recipe for Its Rating Sausage.  (News > Group)

Abstract:
The above mentioned article, written by Joe Mandese, which appeared in the “Media Buyer’s Daily” on the 1st of October 2001, revealed some surprising conclusions, which I would like to comment on.

Over 40 % increase in AGB Proprietary WorkStation Sales  (News > AGB Group)

Abstract:
Over the last two years, not only has the AGB group been successful in their TAM data provision tenders, in The United Kingdom, Australia and The Philippines but has impressively increased its WorkStation sales by more than 40 %. This being made up of 44% new clients together with a 77,4% increase in new licences. These figures exclude any sales relating to our newest and potentially largest markets, being those of the United Kingdom and Australia.

OzTAM shakes off poor reception  (News > Australia)

Abstract:
As the ratings season draws to a close, the controversy that clouded the OzTAM system at the beginning of the year, appears to have all but disappeared. In fact some media buyers who are now winding up metropolitan network TV advertising-rate discussions are said to believe the new ratings system is a more accurate measure than the data supplied by its predecessor. ``I think in many ways they are a more realistic reflection of reality, rather than AC Nielsen's data," said one prominent buyer.

Peoplemeter TAM Systems Measure Opportunity To See  (News > AGB Group)

Abstract:
With more than ₤3 billion spent on television advertising in the United Kingdom, Mark Ritson, an assistant professor of marketing at the London Business School, decided to tackle the question of just how relevant television audience measurement systems, that form the basis for the global advertising industry, were in measuring that attention of viewers to ad campaigns. This article together with its findings and conclusions, which was published in the first week of February, in th

Progress of New Audience Measurement Service  (News > United Kingdom)

Abstract:
The installation of the new panel is now virtually complete. Over 5,200 homes have been installed, exceeding the current panel of 4,485, and we are now in the final phase of panel installation. All of the homes have been recruited completely afresh – none of the existing BARB homes will be used in the new service.

Public Investigations into Italian Audience Measurement Systems Completed.  (News > Italy)

Abstract:
The Italian Communications Authority has conducted research into the main media communications audience measurement systems, namely Auditel, Audipress and Audiradio, over the last 4 months. The final results are now being discussed with industry experts. Although the final results are not yet public, the General Manager of the National Advertisers Association, UPA, Felice Lioy, has recently stated that they “were completely satisfied with the Television Audience Measurement System, currently being provi

Reorganisation of AGB Media Services  (News > Switzerland)

Abstract:
In 1996, AGB Media Services, together with its subsidiaries, was founded with the long term vision of establishing a repository of Group TAM know-how and to use this know-how in the support of operating companies, and the establishment of new companies, with state-of-the-art hardware and software tools and expert consulting services. We have now reached the moment of consolidation of AGB Media Services, the Swiss support center for the group. With currently 96 people employed in supporting

Romanian Update – AGB Data Research  (News > Romania)

Abstract:
Following all of the irregularities, with the final result from the JIC on May 20th 2000, that CSOP/TNS was the winner, of the fair market tender, AGB Data Research decided to take the issue to court. These allegations were valid, in that the court’s final decision was in AGB Data Research’s favour and furthermore the JIC, in June 2001 was officially dissolved. Since this decision, which in effect translates into a free market, as it was previously, back in 1997, AGB Data Research’s efforts have been conce

Supporting Success  (News > Switzerland)

Abstract:
Over the last 2 years the AGB TAM Analysis software sales have increased by more than 40%. New clients resulted in 44% of this increased growth and the remainder being existing clients who have increased the number of licensed Users. We at AGB Media Services, a professional software-house, with approximately 30 senior programmers and 10 Marketing Managers who are all 100% dedicated to Television Audience Measurement, believe that part of this is due the development of a range of propr

The history of AGB Hungary  (News > Hungary)

Abstract:
The first country in Eastern Europe to set up a peoplemeter system in January 1993.

1G  (Glossary > A)

Abstract:
First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.

2.5G  (Glossary > A)

Abstract:
Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.

2G  (Glossary > A)

Abstract:
Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. GSM is the most widely used 2G standard.

3G  (Glossary > A)

Abstract:
Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates. 3G system capabilities include provision of high-speed data transmission and supporting multimedia applications that including mobile TV video services, video-conferencing and Internet access. The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.

4G  (Glossary > A)

Abstract:
4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia “Anytime, anywhere” at very high speeds.

Active/Passive (A/P) Meter  (Glossary > A)

Abstract:
The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.

Ad impression (Online)  (Glossary > A)

Abstract:
(1) Any form of Internet advertisement that is successfully served to a user’s browser. (2) Unit of measurement of Internet advertising. The total count of ad impressions denotes the number of responses from an ad delivery system to requests from user browsers, ideally recorded as late as possible in the delivery to the user’s browser in order to be closest to actual OTS (opportunity to see). A basic distinction exists between requests that are “server initiated” and requests that are “client initiated”. Se

ASR (Automatic spot recognition)  (Glossary > A)

Abstract:
A proprietary solution for the automatic recognition of spots integrated in the AGB Nielsen Media Research TV Events system. The ASR engine scans real time the emissions digitalised from the Grabbers and stores the results in a database of recognitions. ASR works with both video and audio proprietary algorithms, to maximise the level of recognition.

Audience appreciation (AA) data  (Glossary > A)

Abstract:
Supplementary data collected by some TAM systems that quantify viewer appreciation of programmes on a simple scale (e.g. from 1 = very poor to 10 = very good). TAM systems that produce AA data nearly always collect them from the installed panel sample via the meters, although they could also collect them from independent survey samples using other methods.

Auditor (TAM)  (Glossary > A)

Abstract:
Individual or company who evaluates the TAM system and its data quality.

Bandwidth/ Bandwidth capacity  (Glossary > B)

Abstract:
Measure of transmission capacity that specifies the complete frequency range over which a circuit, transmission channel, or electronic system is allocated to function. Transmission channels requiring large capacity, such as digital TV channels with high picture quality, are sometimes described as "bandwidth hungry". Bandwidth may also refer to maximum channel throughput for different types of connection (measured in kbit/s or Mbit/s).

Broadband   (Glossary > B)

Abstract:
Any wired or wireless transmission pathway with high bandwidth capacity. Term is widely used to denote systems that are able to relay large numbers of video channels and other electronic services, including Internet access, and provide return pathways that permit subscribers two-way communications and interactivity.

Broadband services  (Glossary > B)

Abstract:
Term widely used to denote on-screen two-way interactive services offered by broadband systems, such as e-mail and Internet access.

Buffering  (Glossary > B)

Abstract:
Buffer is a generic term for computer memory storage. Among the uses of the term, buffering refers to the advance storage and queuing of transmitted video content over wired systems before its display on screen in order to preserve picture quality when there is variable bandwidth capacity and the quality of service (QoS) cannot be guaranteed at any given moment.

Cable franchise area  (Glossary > C)

Abstract:
Geographic area in which a cable operator has been licensed to install a cable system.

Cable modem  (Glossary > C)

Abstract:
A data modem that uses the bandwidth of a cable system.

Cable reception  (Glossary > C)

Abstract:
Reception of television transmissions, from whatever originating source (i.e. whether terrestrial, satellite or cable) by a wired cable television (CATV) system serviced by a cable operator. TAM systems may sometimes classify MATV and/or SMATV as cable reception depending on local market structural distinctions that are found to be most relevant.

Cable television system  (Glossary > C)

Abstract:
Wired transmission system serviced by a cable operator, who receives television transmissions centrally and relays them to subscribers via a cable headend across a cable network.

CATV (Community antenna TV)   (Glossary > C)

Abstract:
Another term for cable television system or cable network. Key defining criteria are that the CATV system must relay cable transmissions to multiple dwellings on multiple premises and is serviced by a cable operator who charges a monthly per subscriber fee.

Central processing base  (Glossary > C)

Abstract:
Term sometimes used to refer to the central data collection, storage and processing system at the offices of the data supplier.

Channel frequency map  (Glossary > C)

Abstract:
List of TV channels/other signal sources and their associated frequencies that are found and recorded for each monitored TV set in the home during an exhaustive tuning check by the panel technicians and later used to identify signal transmission sources in meter systems that measure frequencies.

Churn (rate)  (Glossary > C)

Abstract:
Index of turnover applied to commercial pay-TV systems as a whole or to channel packages, especially premium pay-TV services. It is an important indicator of pay-TV service performance, which may be defined in several ways. The usual method of estimating churn is to divide the number of subscriber disconnections during a set period by the average number of subscribers during that period or the number of subscribers at the beginning of that period. This produces a result representing an annualised percentage

Claimed weight of viewing  (Glossary > C)

Abstract:
Panel classification variable based on separate establishment survey data that record claimed weight of household viewing. Some TAM systems use claimed weight of viewing for a panel control as a precaution against sample bias due to differential acceptance/installation rates amongst heavier and lighter viewing households.

Coaxial cable  (Glossary > C)

Abstract:
Transmission technology used by broadband data and cable systems that consist of transmitting electrical signals down conducting wires with protective insulation.

Commercial ratings  (Glossary > C)

Abstract:
Audiences for advertising commercial spots. Different TAM systems employ different algorithms for computing commercial ratings/GRPs for minute by minute or second by second GRP measures.

Compression/Data compression  (Glossary > C)

Abstract:
Encoding technology for improving the transmission rates and/or decreasing the bandwidth requirements of digital TV services that entails reducing the digital data files (i.e. reducing the number of bits) through removing redundant information, thereby enabling multiplex operators to squeeze more channels on to a single carrier frequency that would have originally carried just one analogue TV channel. Present day more advanced compression (e.g. MPEG-4) and other broadcast transmission technologies are maki

Constant viewing  (Glossary > C)

Abstract:
Long viewing session without any change in registered set use or viewer presence. Constant viewing is used by some TAM systems as a quality control during data validation.

Converter  (Glossary > C)

Abstract:
Device for changing the frequency of a signal. Converters are commonly used (a) by cable and other TV distribution systems that entail reception of incoming signals and retransmission to viewers on locally available frequencies as well as (b) for enabling reception of digital TV signals on analogue TV sets.

CSS (Content scramble system)  (Glossary > C)

Abstract:
DRM scheme used on some DVDs.

CSV (Coincidental study of viewing)  (Glossary > C)

Abstract:
Parallel surveys of viewing for checking the accuracy of the main survey. CSV's are either "internal", based on the same sample as the main survey, or "external", being based on a separate independent sample. External CSV's are rarely used in TAM research, but most peoplemeter panels employ internal CSV's (usually once or twice a year) as a systematic quality control for checking (a) the accuracy of key panel classification variables that are liable to change (e.g. household size, number of TV sets) and (b)

CTS (Content tracking system)  (Glossary > C)

Abstract:
Content identification technology based on comparison of audio signatures used for a variety of TAM applications. Its principle of operation includes generating signatures from the unknown content's audio track and comparing those signatures against identical signatures generated for all measured content streams (e.g. "TV channels").

Data accessibility  (Glossary > D)

Abstract:
Degree to which client users can access data generated by a TAM system. Different users may enjoy different levels of access. The degree of access is partly a function of the data which Users are permitted to examine and partly a function of the software options for analysis.

Data reporting threshold  (Glossary > D)

Abstract:
Threshold of acceptable sample size for permitting data access. There are wide variations in practice across different TAM systems. Within Europe, about half the TAM systems employ thresholds for warning users when sample sizes for analysis are low and consequently unstable. Slightly fewer employ blocking thresholds that prevent access when sample sizes are considered unacceptably low for analysis.

Daypart  (Glossary > D)

Abstract:
Division of the broadcast day constituting a single timeband (e.g. early morning: 06.00-09.00; peak or prime time: 19.00-23.00, etc.). Most TAM systems divide the day into about eight dayparts (e.g. Early morning; Mid to late morning; Lunchtime; Early to mid afternoon; Late afternoon; Peak/Prime time, Late evening; Night). The dayparts correspond with broad variations in audience size and composition across the broadcast day.

Diary measurement  (Glossary > D)

Abstract:
Family of TAM methodologies in which survey respondents record their viewing in diaries. Diary samples may be discrete or they may constitute short or long term panels. TAM diaries normally consist of booklets with one page, or a double-page spread, for each day of the week. There is considerable scope for variation in terms of format, unit intervals of measurement (e.g. quarter hour/five minute), criteria of viewing selection of sample (i.e. household or individual), instructions on when to fill in and met

Distribution platform   (Glossary > D)

Abstract:
Operating system for distributing TV services to viewers. Distribution platforms are typically classified according to whether the signals are in analogue or digital and delivered to the viewer via satellite, cable, terrestrial, DSL, FTTH reception. Further distinctions may be made according to whether the services are free or pay, and whether packaged or delivered by a particular platform operator, which markets its TV services as a single entity.

DMB (Digital multimedia broadcasting)  (Glossary > D)

Abstract:
Digital radio transmission system capable of operating in the VHF, UHF and L-Band frequency bands and based on the Eureka 147 DAB standard for sending multimedia (TV, radio and data) content to mobile devices, such as mobile phones. DMB services launched in South Korea in 2006, and shortly after in Germany, but since withdrawn.

DNS (Domain name system)  (Glossary > D)

Abstract:
Stores and associates many types of information with domain names, but most importantly, it translates domain names (computer hostnames) to IP addresses. It also lists mail exchange servers accepting e-mail for each domain. In providing a worldwide keyword-based redirection service, DNS is an essential component of contemporary Internet use.

Download  (Glossary > D)

Abstract:
Reception of data from a remote system, such as a web site or FTP server and related systems. Upload is the exact opposite.

Enforced (panel) turnover  (Glossary > E)

Abstract:
Homes dropped from a panel on the initiative of the data supplier. The principal categories of enforced turnover are (a) turnover in order to preserve/improve panel balance, (b) turnover to reduce panel age as a precaution against creeping panel bias and/or panel fatigue (with some TAM systems setting a maximum length of service), or (c) turnover due to faulty compliance with panel viewing instructions.

Excess viewing  (Glossary > E)

Abstract:
Measured daily individual viewing that exceeds TAM system threshold criteria of extreme length (e.g. 20+ hours). Many TAM systems employ excess viewing as a quality control criteria during data validation.

Export  (Glossary > E)

Abstract:
AGB Nielsen Media Research's TV Events system module used to save the monitoring data in a format required by external applications such as analysis software and third party database systems.

GNU Linux  (Glossary > G)

Abstract:
A Unix-like computer operating system.

GRP (Gross rating point)  (Glossary > G)

Abstract:
Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience). For example, a GRP of 10 implies an audience size that is equal to 10% of the audience being measured. Meanwhile the total GRP delivery of a schedule of advertising spots is equal to the sum of commercial GRPs/ratings across all the spots contained

GSM (Global system for mobile communications)  (Glossary > G)

Abstract:
Most widely used 2G mobile telephony standard in the world that offers key benefits of high digital voice quality and low cost text messaging alternative to making calls. GSM interface: Interface between a meter and digital GSM phone connection.

HDTV (High definition television)  (Glossary > H)

Abstract:
Television broadcasting systems with notably higher resolution than conventional standard definition television (SDTV) systems. In order to achieve higher resolution HD broadcasts, a much greater bandwidth capacity is required, which has been facilitated by the development of digital compression technologies. The term is also relative. Three main factors define HDTV broadcast systems: (1) Vertical display resolution (mostly today 720 or 1080 lines, versus 525 in the American NTSC SD format, or 625 for the E

Headend  (Glossary > H)

Abstract:
The control centre of a cable television system where incoming transmissions are received, processed, converted and re-transmitted across the cable network.

Heavy viewer  (Glossary > H)

Abstract:
Person whose average daily viewing levels satisfy TAM system threshold criterion for classifying that person as a "heavy" viewer.

HFC (Hybrid fibre-coaxial)  (Glossary > H)

Abstract:
A wired network combining fibre-optic with coaxial cable. HFC is the most commonly found wiring format of cable television systems, where the main trunk cables and larger feeds consist of high capacity fibre optic wires, whilst the local feeds to the home are coaxial.

Housewife/ housekeeper / Household shopper  (Glossary > H)

Abstract:
Widely employed demographic classification that specifies the person in panel household claiming primary responsibility for the household’s grocery shopping. Precise definitions vary. For example, some systems specify one and only one housewife/housekeeper per household, who may be a man or woman. Others may specify that the housewife/housekeeper has to be a woman, and so on.

Interactive cable  (Glossary > I)

Abstract:
A cable system with two-way communications that allows the cable TV viewer to respond (interact) to what is being telecast via a remote control handset, which transmits his/her messages directly to the cable operator.

Interconnect  (Glossary > I)

Abstract:
Two or more different cable systems which are linked together to air locally sourced programming or commercials simultaneously. A "hard" or "true" interconnect is linked by cable or microwave. A "soft" interconnect is a group of systems with an agreement to insert commercials into programmes or time periods.

IP (Internet protocol)  (Glossary > I)

Abstract:
Protocol for sending data over a packet-switching Internet network. It is a network layer protocol contained in a data link layer protocol (e.g. Ethernet) that supplies the communicability between computers, using a unique global addressing system. In contrast to the Ethernet, which also works with unique addresses, IP specifies the final destination. The Ethernet is only concerned with getting the device to the next link in the chain (e.g. wireless router).

IPTV (Internet protocol television)  (Glossary > I)

Abstract:
This is a system where a digital TV service is delivered using Internet protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. For residential users, IPTV is often provided in conjunction with VOD and may be bundled with Internet services such as Web access and

ISDN (Integrated services digital network)  (Glossary > I)

Abstract:
Telephone network that employs digital switching and transmissions. Compared with analogue networks, which they already replaced in many countries, ISDN systems offer much higher data transmission rates, but lower than the more recently introduced DSL technologies, which have become increasingly popular for fast speed Internet access.

Java  (Glossary > J)

Abstract:
Widely used general purpose computer programming language developed by Sun Microsystems. Programmes written in Java can run on any platform, including set-top boxes, provided they contain a Java Virtual Machine.

Lazy viewing  (Glossary > L)

Abstract:
Form of uncovered viewing in which no family member registers his/her presence for an entire viewing session when the TV set is on. Many TAM systems employ lazy viewing above set threshold values as a quality control during data validation.

Light viewer  (Glossary > L)

Abstract:
Person whose average daily viewing levels satisfy TAM system threshold criterion for classifying that person as a "light" viewer.

Live ratings  (Glossary > L)

Abstract:
An innovative system for TAM data delivery, developed by AGB Nielsen Media Research. Provides any time, any place, real-time minute-by-minute audience data for immediate programme evaluation.

Main shopper  (Glossary > M)

Abstract:
Widely used demographic classification that specifies the person in the household who is mainly responsible for purchasing household goods. As with housewife/housekeeper, precise definitions vary across different TAM systems.

MATV (Master antenna television)  (Glossary > M)

Abstract:
Mini-cable system connecting multiple homes on a single premise (e.g. apartment block, housing estate) to a central collective antenna for picking up terrestrial over-the-air signals.

Mean weight  (Glossary > M)

Abstract:
The average weight of individuals or households within a sample. Most TAM systems are only concerned with individual weights, as viewing is nearly always reported for individuals rather than households.

Meter time drift  (Glossary > M)

Abstract:
Time difference between the meter clock and the central computer clock of the data processing system, as registered during data polling.

MMDS (Multichannel multipoint distribution service)  (Glossary > M)

Abstract:
A common microwave carrier service operating in the 2GHz to 3GHz band used either to network programming to local distribution points such as hotels or cable headends, or as an alternative or extension to cable systems, for example in sparsely populated rural areas.

MMS (Multimedia messaging service)  (Glossary > M)

Abstract:
Telephony system standard that permits users to exchange multimedia messages, including images (e.g. photos) and video, and not just confined to short text messages, as with SMS.

MOC (Media owner contract)  (Glossary > M)

Abstract:
Form of survey organisation in which one or more media owners (i.e. TV stations, including airtime sales houses) holds the main contract with the data supplier that guarantees the production and delivery of TAM data. MOC systems vary appreciably in terms of how far the media owners involve themselves in the supervision of the TAM services or in determining commercial policies for releasing TAM data to other parties.

MSO (Multiple system operator)  (Glossary > M)

Abstract:
Cable operator that operates multiple cable TV systems.

MultiGrabber  (Glossary > M)

Abstract:
Digital recorder of the AGB Nielsen Media Research's TV Events system, recording and storing the audio/video database. The Grabber hosts the ASR (Automatic spot recognition) engine. The Grabbers run under the Linux operating system in a non-attended environment. A Grabber can store up to 40 days of full quality digitalised audio/video, or up to 180 days in limited quality.

Multiplex  (Glossary > M)

Abstract:
Term used in digital television to refer to a single carrier frequency that is used to carry several digital channels simultaneously by means of compression technologies. The onset of digital television created a challenge for TAM systems using DFM methods for identifying channel tuning.

Narrowband  (Glossary > N)

Abstract:
Relative to broadband, narrowband systems carry a narrow frequency range (sometimes defined as bandwidths less than 1 MHz). Voice telephony (3 kHz) is an example of a narrowband system and television (6 MHz) an example of a broadband system.

Narrowcast  (Glossary > N)

Abstract:
TV transmissions via a wired network (e.g. cable television system, telephone network, etc.).

NTP (Network time protocol)  (Glossary > N)

Abstract:
A protocol for synchronising the clocks of computer systems over packet-switched, variable-latency data networks. It is designed particularly to resist the effects of variable latency (jitter buffer).

NTSC  (Glossary > N)

Abstract:
US technical broadcast standard for analogue TV transmissions named after the National Television Systems Committee.

Official source(s) of population statistics  (Glossary > O)

Abstract:
National sources of population estimates, such as census data (including interim projections of changes in population size and distribution) or personal or household population registers that are used as basic reference sources for arriving at population estimates. The quality of official statistical sources and the degree to which TAM systems borrow from them vary appreciably across different countries.

Omnibus survey  (Glossary > O)

Abstract:
Regular or periodic survey containing a variable battery of questions covering a heterogeneous selection of subjects. Such surveys are occasionally used by TAM systems for collecting establishment data.

Other viewing  (Glossary > O)

Abstract:
The residual reporting category of TV viewing after subtracting all identified and separately reported viewing from named TV channels and other applications. Usually, only viewing to named channels is reported, while the precise definition of the other viewing categories will vary across TAM systems, depending on what it is decided to include under total viewing and what the TAM services chooses to discard altogether.

Parallel run  (Glossary > P)

Abstract:
Side by side running of two different TAM systems for comparison and control purposes. Parallel runs are common when there is a change of contractor in JIC or MOC controlled TAM systems, the objectives being to assess the differences between the new and old TAM, make any necessary adjustments to the new system and assist continuity in the use of the viewing data for programming and advertising purposes.

Passive sensing  (Glossary > P)

Abstract:
Form of peoplemeter measurement that dispenses with active participation from panel members in favour of alternative "passive sensing" methods of individual identification (e.g. image recognition, thermal sensing, etc.). Various passive sensing methods have been tested. None has been successfully implemented so far and all current peoplemeter TAM systems employ active peoplemeter measurement. This could change in the future, although the successful implementation of passive sensing methods will need to addr

Peoplemeter  (Glossary > P)

Abstract:
Generic name for the electronic measurement system which monitors the channel that a TV set is tuned to and the individuals present in the room while the TV set is switched on. Individual demographics are measured through a complimentary specialised remote control.

Peoplemeter measurement  (Glossary > P)

Abstract:
General methodology for collecting TAM data by means of a household panel sample equipped with a dual metering system that registers (a) TV set status (i.e. which channel is being tuned to) and (b) viewer presence. Peoplemeter TAM research is currently restricted to measuring in-home audiences with meters attached to each TV set. Introduced commercially during the mid eighties, peoplemeter measurement now predominates over all other TAM methodologies throughout the world. Its key advantages for the advertis

Platform  (Glossary > P)

Abstract:
(1) Physical one- or two-way communications pathway (e.g. satellite, cable, terrestrial, DSL) for delivering audiovisual content to end users. see Distribution platform. (2) Marketed TV service over a particular distribution platform that consists of many packaged subscription and/or free-to-view TV channels and other services. see Distribution platform. (3) Signal processing unit (e.g. set-top box) responsible for the decoding, conversion and selection of TV channels and other applications for on-screen di

Polling  (Glossary > P)

Abstract:
Procedure for collecting data from meter panel homes, usually by means of a telephone call from the central processing base of the data supplier, which downloads in the early hours of the morning meter data from the previous broadcast day(s) via a modem connection with the central meter data storage unit in the home. Alternative cellular radio or one-way connections methods may be used in order to collect data from non-telephone households and are becoming increasingly common as an alternative to the standa

Pollux  (Glossary > P)

Abstract:
Pollux is proprietary software of AGB Nielsen Media Research. The Pollux System is a compact software package to collect, validate, weight and calculate television audience data. Audience events are collected by peoplemeters positioned in participating families' houses and connected to their television sets and telephones.

Product typology  (Glossary > P)

Abstract:
A classification of advertisement items based on distinctive types created according to the local market or international standards; typologies are useful as measures for commercial campaigns systematisation and comparison.

Push VOD (Video on Demand)  (Glossary > P)

Abstract:
This is a technique used by a number of broadcasters on systems that lack the interactivity to provide true VOD, to simulate a true VOD system. A push VOD system uses a PVR to automatically record a selection of programming, often transmitted in spare capacity overnight. Users can then watch the downloaded programming at times of their choosing. As content occupies space on the PVR hard drive, downloaded content is usually deleted after a week to make way for new programmes. The limited space on a typical P

Quality control procedures   (Glossary > Q)

Abstract:
Systematic and periodic procedures employed by panel management for purposes of checking the quality of data output.

Rate attribution  (Glossary > R)

Abstract:
Rate attribution refers to the price assignment for the commercial events in the AGB Nielsen Media Research's TV Events system.

Return Path (or Upstream, or Reverse Path)  (Glossary > R)

Abstract:
A data link that goes from a digital television system subscriber back to the system head-end. For a cable system, this may be the same cable. For a satellite or IPTV system, it may be a telephone landline or GPRS link.

Return Path Data  (Glossary > R)

Abstract:
Any information sent via a Return Path, including system information such as subscription and pay per view requests, also user interactivity, and potentially research information on audience size by channel.

RSS (Really simple syndication)  (Glossary > R)

Abstract:
Software system making use of feed reader or aggregator programmes that facilitates subscriber access to their favourite web sites by helping to check feeds and pick out materials of interest to them.

RTSP (Real time streaming protocol)  (Glossary > R)

Abstract:
Video streaming protocol developed by the IETF that allows client users to control the streaming server by using VCR-like commands such as “play” and “pause”. RTPS is employed in a number of streaming media systems (e.g. RealPlayer, VideoLan, MPlayer, Window Media Player, QuickTimer etc).

Satellite reception  (Glossary > S)

Abstract:
Direct reception of satellite TV signals by means of an individual (DTH) or collective (SMATV) satellite dish receiver. Operational definitions employed by TAM systems may differ slightly (e.g. inclusion of SMATV under cable reception) depending on structural distinctions that are found most relevant in the local marketplace.

Server (video)  (Glossary > S)

Abstract:
Computer system with large video and audio storage capacity (typically in order of 500 Gb for broadcast services) that is connected to a network of client users and intended for transmission and distant access (e.g. on-demand video programming).

Simulcasting  (Glossary > S)

Abstract:
Simultaneous broadcasting of a TV channel or programme on two or more different transmission systems (e.g. TV channels broadcast simultaneously in analogue and digital formats). Also, the simultaneous broadcast of the same programme on two or more different channels. Another application is the transmission of the original language soundtrack of movies or TV series over radio, with the television broadcast having been dubbed into a local language.

Smart/intelligent antenna  (Glossary > S)

Abstract:
System of antenna signal arrays that is able to detect the location and track movements of a signal source. A basic distinction exists between switch beam smart antennas, which select from several available fixed beam patterns, and adaptive array smart antennas, which are steered in the direction of the signal beam.

SMATV (Satellite master antenna television system)  (Glossary > S)

Abstract:
MATV system equipped with one or more satellite receivers for picking up additional TV channels via satellite.

SMS (Subscriber management system )  (Glossary > S)

Abstract:
Management system employed by subscription platform operators for handling subscriber payments and queries.

Systematic sorting procedure  (Glossary > S)

Abstract:
A systematic objective procedure for organising a sampling frame list of names or addresses for subsequent selection with equal or known probabilities.

TAM system/service  (Glossary > T)

Abstract:
Data supplier system/service for measuring television viewing and delivering TAM data.

TC (Trusted computing)  (Glossary > T)

Abstract:
Technology developed and promoted by the Trusted Computing Group (TCG). The term is taken from the field of trusted systems and has a specialised meaning. In this technical sense, "trusted" does not necessarily mean the same as "trustworthy" from a user's perspective. Rather, "trusted computing" means that the computer can be trusted by its designers and other software writers not to run unauthorised programmes.

TelePad  (Glossary > T)

Abstract:
The user interface of AGB Nielsen Media Research's TV Events system, it facilitates the workflow of the TV Events production, which includes: Data Entry, Rate Attribution, Cleaning, Export and Programmes/Products tables editing. TelePad is also the interface to ASR recognitions stored in the Grabbers. From TelePad, user can select the reference signatures to be used in the real time ASR recognitions.

TelePad server  (Glossary > T)

Abstract:
The storage of the database of emissions inserted using AGB Nielsen Media Research's TV Events system. In addition, the same machine is storing the audio/video signatures library and the video clips of the spots saved by the user to facilitate the visual recognition of commercial spots.

Teletext use  (Glossary > T)

Abstract:
Measured viewing of teletext pages. TAM systems vary greatly in the level of detail with which they measure teletext use and in how they treated it later: in particular, over whether they report it separately or ignore it, assigning all teletext use to the channel carrying it.

Transport stream  (Glossary > T)

Abstract:
A digital broadcast transmission stream comprising a number of elementary streams (e.g. separate video, audio, and EPG metadata streams for each channel in a multiplex broadcasting system). The basic unit of data in each stream is the packet, which has its own identification tag (PID). The stream is processed in several players. In the case of multiplexed signals, the goal is to achieve de-multiplexing and synchronisation of output with minimal error.

TV Events system  (Glossary > T)

Abstract:
TV Events is the broadcast monitoring system of AGB Nielsen Media Research that offers a complete, highly reliable and easy to use suite of tools for the creation, collection and maintenance of high quality TV events databases.

TVRO (Television receive only)  (Glossary > T)

Abstract:
Satellite system equipped only to receive signals from, but not to transmit signals to a satellite.

Twisted pair  (Glossary > T)

Abstract:
Early wired electrical transmission system, now superseded by coaxial and fibre-optic technology, formerly employed by cable television systems with low channel carriage capacity for purposes of extending reception of off-air terrestrial signals for a limited number of TV channels.

UMTS (Universal mobile telecommunications system)  (Glossary > U)

Abstract:
A 3G mobile phone technology that uses W-CDMA as the underlying standard. W-CDMA is the standard used in Europe.

Uncorrelated viewing   (Glossary > U)

Abstract:
Unidentified viewing measured by picture or audio matching techniques, whereby the data production system is unable to match the meter statements with centrally generated records of the channels being monitored.

Unexpected viewing  (Glossary > U)

Abstract:
Viewing to an unexpected source, as defined by the TAM system.

UNITAM  (Glossary > U)

Abstract:
An audience measurement system developed and produced by Media Instruments (an AGB Nielsen Media Research company) which is based on its proprietary CTS technology and comprises an integrated TAM panel system, including peoplemeters, a full featured polling system and multi-purpose centralised processing software.

VPS (Video programming system) code  (Glossary > V)

Abstract:
Programme code identifying source of transmission.

Wireless cable  (Glossary > W)

Abstract:
Local distribution systems using broadcast technology (e.g. MMDS) for delivering extra channels locally to subscribers.

/aboutus/whatistam.asp  (Content)

Abstract:
Home. About Us. What is tam. What is TAM ?. Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has led to the ever-increasing desire by broadcasters, advertisers and advertising agencies to have accurate, consistent and detailed information about TV audiences.TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to quantifying (size) and qualif

/system/pollux.asp  (Content)

Abstract:
Home. System. Pollux. Fifth Step: The Production Software. The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all clients.Pollux, Nielsen’s proprietary production software, is a fully integrated and reliable TAM data retrieval and production system, which combines international standardisation with transparency by means of extensive and flexible reporting at all phases of data production.Pollux is The Nielsen Com

/system/tvevents.asp  (Content)

Abstract:
Home. System. TV Events. Sixth Step: The Monitoring System. TAM data is comprised not only of individual television viewing data, but also of a TVEvents database.As the TAM data is produced using Pollux, the information collected by the peoplemeter also provides individual-by-individual, minute-by-minute audience data which is not associated with particular programs.Nielsen’s TVEvents suite produces program, break and spot databases in a highly efficient way and incorporates three modules:

/aboutus/tamspecialists.asp  (Content)

Abstract:
Home. About Us. Specialists. TAM Specialists. The Nielsen Company is totally committed to TAM services.. We dedicate a high percentage of our energy, resources and investments to TAM. This is further highlighted by our strong commitment to maintaining a fully integrated TAM system at the forefront of technology; in hardware, production and analysis software.Our specialisation is the result of several decisions and investments: Dedicate all research activities to exclusively concen

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Abstract:
Home. Organisation. Local Operating Companies. Present in Asia Pacific, Europe, the Middle East and Africa, North America and Latin America, The Nielsen Company guarantees the highest data quality standards and the widest range of services and software tools to make the most of the TV ratings database.Each local company adopts the same philosophy, resulting in standardised tools and practices. This consistent approach across all our operations delivers the best in client se

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Abstract:
Home. System. Analysis Software. Seventh Step: Analysis Software. Arianna, Nielsen’s comprehensive analysis software, multiplies the value of the TAM data.. At the front end of the TAM system, the analysis software allows clients to use and analyse the TAM database in a fast and efficient manner. Apart from very simple analyses, the volume of rich, detailed data makes the use of printed reports impossible. Without access to sophisticated analysis software such as Arianna, the p

/aboutus/aboutus.asp  (Content)

Abstract:
Home. About Us. Introduction. Your browser does not support iframes.. Multiple countries across five continents, hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve the top rank in TV ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is ‘liked’ Instead, our ratings provide the simplest, most democratic measurement: ‘How many people watched?

/system/panel.asp  (Content)

Abstract:
Home. System. Panel. Second Step: The Panel. The Panel is an appropriate number of households selected on the basis of a statistical design to represent the most important population statistic.The panel is a statistical sample of the universe to be measured and refers to an appropriate number of families / homes which accept the installation of the peoplemeter on all the TV sets in their home. These homes provide the statistical estimates of television viewing upon which the TAM data is based.

/system/polling.asp  (Content)

Abstract:
Home. System. Polling. Fourth Step: The Polling. Polling is the process of transmitting the data from the peoplemeters to the central production centre.In most cases, this occurs daily between 0200h and 0600h via the home’s fixed telephone line or a GSM modem installed in the meter’s transmission unit.Every night, the data stored in the memory of the online peoplemeter is retrieved (polled) via telephone lines, cellular telephone networks or dedicated radio frequencies usin

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Abstract:
Home. System. Establishment Survey. First Step: The Establishment Survey. The Establishment Survey is a large-scale, face-to-face questionnaire survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn.The data gathered during the Establishment Survey provides The Nielsen Company with the social and demographic features of the local population, the penetration and characteristics of the television e

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Abstract:
Home. System. Introduction. You may also be interested in:. TAM Glossaries. A learning resource for everybody who uses television as a communication medium.. Our Solution. Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content.FIND THE RIGHT SOLUTION FOR YOUR BUSINESS. Contact Us.

/organisation/corporate.asp  (Content)

Abstract:
Home. Organisation. The Corporate Support Centre. The Nielsen Company is committed to excellence in television audience measurement, a fact borne out by the investment The Nielsen Company makes in research, development and support structures.Nielsen Television Audience Measurement is unique in that it is dedicated solely to the provision of high quality peoplemeter audience measurement and has shown exceptional growth by establishing TAM systems in more than 30 cThrough this expansion an

/system/peoplemeters.asp  (Content)

Abstract:
Home. System. Peoplemeters. Third Step: The Peoplemeters. The peoplemeter measurement technology surpasses all previous measurement methods and dominates TAM methodologies worldwide.Measuring TV audiences requires state-of-the-art technology to ensure that precise and accurate data is collected easily and effectively from the TAM panel homes.Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per household has led to a more compl