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Key Features

Arianna, with its new and enhanced capabilities, represents yet another step in the software analysis innovation process and is designed to deal with any reality within the dynamic and ever evolving media environment thanks to its key features:

Arianna Integration
The unique solution
 

The experience acquired over the last decade and the implementation of the tool in more than 25 countries has allowed AGB Nielsen Media Research to conceive and accomplish a highly integrated application software.

Unique environment:

  • Allows the User to concurrently access any of the TAM analysis areas (Viewing Behavior, Forecasting, Planning and Post Evaluation).

Cross-area analyses:

  • Freely move between Viewing Behavior, Forecasting, Planning, and Post Evaluation analyses for a complete and in-depth scope of investigation on the same or diverse TV items (spot, program, etc) in one or more markets.

Groups:

  • Use the same Groups (e.g.: targets) throughout the application.

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Arianna Innovation
Set no limits to the evolution of your tools
 

Arianna is an evolving tool in that it is continuously being enriched with innovative functionalities and new analyses, driven by our Clients. The COM-object technology provides the enhanced ability and increased ease to introduce new variables and analyses.

New Analyses:

  • Forecasting: a unique and indispensable tool to forecast the ratings of programs, breaks, and day parts

  • Daily Grid: overnight program ratings and time-based averages

  • Series & Competition: compare the performance of competing program series

New Functionalities:

  • Freely move between Viewing Behavior, Forecasting, Planning, and Post Evaluation analyses for a complete and in-depth scope of investigation on the same or diverse TV items (spot, program, etc) in one or more markets.

Groups:

  • Use the same Groups (e.g.: targets) throughout the application.
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Arianna Flexibility
There is never just one way to analyse and display the ratings data
 

Flexibility is a fundamental characteristic of Arianna given its requirement to fulfill the diversity of needs resulting from a global tool which is appreciated worldwide.

  • Arianna is highly configurable and multilanguage.

  • Offers the possibility to run analyses on multiple sets of data coming from different Countries (or panels) all in the same workspace.

  • Free layout definition for multiple reports creation.
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Arianna Modularity
Custom-tailored solutions in a global tool
 

Arianna has been designed to be modular. Every analysis corresponds to a specific module and, through the exploitation of the new Security management, each of these modules can be easily added or removed from the Arianna environment. As a result, Arianna can be tailored to fit the needs of the wide range of possible client types (TV Networks, Media Houses etc), Client departments (Research, Sales etc), or positions (Head of Dept., Junior Analyst etc).

 

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Arianna Automation
Optimise your time
 

With the Task Scheduler, the User can freely schedule the production of reports at a given time on specific days without any further intervention. This functionality greatly facilitates the generation of analyses, such as overnights and particularly extended reports.

The Task Scheduler allows Arianna to automatically perform multiple tasks simultaneously:

  • Arianna is highly configurable and multilanguage.

  • Offers the possibility to run analyses on multiple sets of data coming from different countries (or panels) all in the same workspace.

  • Free layout definition for multiple reports creation.
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