The Nielsen Company is committed to excellence in television audience measurement, a fact borne out by
the investment The Nielsen Company makes in research, development and support structures.
Nielsen Television Audience Measurement is unique in that it is dedicated solely to the provision of
high quality peoplemeter audience measurement and has shown exceptional growth by establishing TAM systems in more than 30 countries.
Through this expansion and growth, The Nielsen Company has accumulated a wealth of experience and
expertise in setting up new TAM systems and managing existing ones; this knowledge-base is retained
with the Nielsen Corporate Support Centre in Switzerland.
The mission of Nielsen’s Corporate Support Centre and its specialist subsidiaries is:
To establish a repository of Nielsen expertise in the support of operating companies and in establishing new
companies, providing state-of-the-art hardware and software as well as expert client and consulting services.
The Nielsen Corporate Support Centre is responsible for providing operating companies with products and services including:
- Research, development, production, maintenance and support of proprietary metering technology;
- In-house development, maintenance and support of proprietary Production Software, for data polling, validation, weighting and quality control;
- In-house development for the efficient production of TVEvents data; and
- In-house development of analysis software for viewing behaviour analysis, TV planning and optimisation,
advertising expenditure analysis and campaign post-evaluation.
The Corporate Support Centre is also responsible for:
- Securing the Nielsen brand name through the control of quality standards;
- Providing training and support to operational companies in all aspects of the Nielsen TAM system;
- Establishing new operations; and
- International marketing and communications for the Nielsen companies.
